Why do Motorola fans love Miley Cyrus?

  Software is answering focus group questions for you Marketing software is finally getting practical. I’m talking about what the Echo Nest and other marketing software companies have done: using social media data to build personas for your audience. It’s not marketing automation software, which aims at serving you ads automatically. The traditional kind of market research has been done for decades through consulting agreements. Focus groups, surveys, and panels. Lots and lots of time and very hard work. Big Data attacks Market Research’s Achilles heel: Time Sure Big Data is a cliche. Big data’s been around longer than the...

Apple killed Blackberry by telling a better Brand Story

Does the fact that Jobs could tell the story so well reflect why they built things we love? How Apple tells the story gives us some insight into how they think – and we can learn more than just how to tell our story. Because Mattr is focused on giving you the ammo to craft a great story I looked at the original iPhone and Blackberry Z product launches. The differences were startling. The 3 ingredients of a Steve Jobs story His outline was the one that has worked since..forever: Life was bad, then we came along, then it...

How to Tell Your Brand’s Story using Coke’s Secret Formula

Like a lot of things, the formula is easier than the execution. Coke’s latest idea: a Pop Up Park! Cover up that Grey/Gris/Grigio urban concrete, roll out some real grass and…make people feel good. Cynics will call it insipid and obvious and contrived but Coke is telling a very simple story using the time-proven formula: 1. In the beginning, life was bad 2. Then we came 3. And it was good It seems too simple, doesn’t it? This classic shows Coke has always told the same story, with a different cast. You can tell your Brand’s story just as effectively...