Are Super Bowl Commercials a Bust for Attracting New Audiences?

(Originally posted in B2C) This weekend’s big game is well-known for its millions-of-dollars-per-minute advertising time. Big-name brands with big-time audiences, like Bud Light, Dannon, and CarMax, all seem to invest that advertising revenue confidently…but could those marketing agencies be leaving millions on the table? Unfortunately, yes — prime-time ad agencies tend to focus only on major trending topics, leaving unique interests unrepresented and full of untapped potential. Unique interests are those surprising insights that take your advertising from “great” to “Grade-A.” A unique interest is a trending topic, celebrity, or TV show that a given segment of users favor over...