Infographic: Who’s the Audience? FIFA World Cup Edition, June 16

The US soccer team may be out, but US athletic apparel company Nike is still very much in the World Cup. Nike is overshadowing World Cup Official Sponsor Adidas in more ways than one during the 2014 tournament.  As confirmed all over the news last week, their stocks continue to rise and their sales continue to sore.  When it comes to Social Marketing, some are claiming that the Nike and Adidas campaigns are fairly even, but our weekly social analysis tells another story based on the audience they’re attracting through their campaigns. Nike managed to attract Twitter engagement from...