The MarTech Trifecta – Tools, Real-Time Data & Decision-Making

The MarTech Trifecta – Tools, Real-Time Data & Decision-Making

(Originally posted in SEMRush) Social media data has been overwhelming from the get-go. Even the smallest company has access to an overwhelming amount of data, and sifting through even 100 followers without a data scientist has eaten up more than one frustrated social media marketer’s weekend. Then comes the analysis paralysis and inevitable doubt: Maybe you’re collecting the wrong data. Maybe your data-collection method is off. Maybe none of this means anything anyway! It’s a lot to take in. Fortunately, the latest push for big data in business has rubbed off on social media marketing. New technologies make organizing...