The Pros and Cons of Micro, Macro, and Mid-level Influencers

Deciding on the perfect influencer has proven to be one of the most difficult parts of creating a successful influencer marketing campaign. Location, audience psychographics, age, gender — these are just a few of the qualities you have to take into account when choosing the right person to represent your brand. But before you can look for any of those aspects, you have to decide if your influencers will be micro, macro, or mid-level. You might think the biggest determining factor to choosing between a small or large influencer is going to be your budget, but there are many...

When and How to Use Hyperlocal Influencers

By now you’ve most likely heard of micro influencers. Most brands and agencies are beginning to recognize that they are a small but mighty force needed in the industry. Micro influencers usually have niche audience based on a shared common interest in topics like recipes, beauty, or travel. However, sometimes that shared quality doesn’t necessarily have to be an interest at all, but rather their location. These influencers are known as “hyperlocal” influencers. Hyperlocal influencers can be bloggers, mothers, fathers, or just citizens of a city or neighborhood who have gained influence by being a voice within their community....