#CMWorld Top Influencers: Hospitality Vertical

#CMWorld Top Influencers: Hospitality Vertical

CM World can be a terrific networking opportunity. But without some planning you may find yourself talking to wonderful people  – just not the right wonderful people. To help you out, Mattr is publishing some segmented influencers at CM World, by vertical. This first post is all about hospitality, full of some very bright stars. If you want to know how we came up with these folks, read below the profiles. (Click on a profile to follow) About These Results (and Mattr) Search Dynamically Mattr has one of the very few dynamic influencer marketing platforms. That means our list...
iPhone versus Windows Phone – How Are Their Influencers Different?

iPhone versus Windows Phone – How Are Their Influencers Different?

You probably know by now that Mattr is big on personality (not ours; your brand’s). Our latest platform extension features influencer marketing and you can filter for values. This solves the problem of you digging through millions of profiles to look for the 1000 people who are both conservative and early tech adopters – think of launching a new mobile app for Hobby Lobby. In any event, here’s the quick analysis for people influential about the iPhone and those who impact the conversation around the Windows Phone(s).     How We Did It We looked at micro and mid-level...
How Apple Bends You To Their Will

How Apple Bends You To Their Will

Few iPhone users would identify “hedonism” (or the pursuit of pleasure) as a core value in their lives, but when you look at the sentiments behind Apple’s marketing strategy for the past 30 years, you might not be so quick to disagree. This extremely human core value is a key factor in Apple’s success today, despite the fact that the company based its marketing on entirely different values when it first began. The unmitigated success of Apple’s products and its ability to shift values over the years are clear indicators of what we already know to be true: Apple...

@Scobleizer Moves to #1 #SXSW Influencer Over @BrianSolis

  Love him or hate him, you have to respect the man’s persistence and energy. His endless enthusiasm for all things new and interesting. Personally, I love him since he took the time to interview me a couple of years ago – open, child-like verve for anything new. Overnight, he went from just the fourth-most popular to most relevant / unique / over-represented. Well done, Scobleizer. FAQs   Can I Have Access to This Real Time? I can add you to my team for free – you just need a Twitter account to log in. Email (jack{at}mattr.co) or tweet...

6 People in Vogue at SXSW You May Not Follow

  FAQs   Can I Have Access to This Real Time? I can add you to my team for free – you just need a Twitter account to log in. Email (jack{at}mattr.co) or tweet me your email address and I’ll get you in asap. **Note** it also means these results can change hourly.   What Exactly Does “Unique” Mean? Do you see that Barack Obama is ranked #1? That means that, of all the people who tweeted using the #SXSW hashtag, more of them follow Barack Obama than any other public figure. Now look at Brian Solis; see the “Kapow”...