Your Feedback Mattrs – 4/22/14

It’s time once again for another installment of ‘Your Feedback Mattrs’. This is where we go over recent changes and keep you informed of what’s in the development queue. We rely heavily on your feedback to prioritize what is important. We all love hearing how you’re using or would like to use Mattr so please, please, please keep the feedback coming. Here are some of the recent changes to Mattr: Persona ‘View More’ Page All of the changes we’re covering today are from the ‘View More’ page of your personas. Discover the demographics, interests and personality traits of your...

Your Feedback Mattrs – 3/27/14

What’s New with Mattr? Our changes this week help to answer the questions: -What publications should PR people or media buyers target? -Who should PR people target for their pitching? Recently, one of our users asked: “Which of my engaged users Interests are most important, or stand out, for my Personas?” It’s a good question and certainly valuable information to have. This week we made some updates to Mattr to answer this question for you. When you look at interests now, you’ll see a new tab for “Unique Interests.” Your engaged users have a higher affinity for these interests...

Your Feedback Mattrs – 3/19/14

At Mattr, we’re constantly trying to make our app work better for you. That’s where I come in. My name is Kyle Leach. I’m one of the founders of Mattr, but more importantly, a big part of my job here is to listen to what you have to say about our App. Each week I look at the feedback we receive to prioritize where we should be making adjustments. Is there functionality you wish existed? Can we make changes to a process to make the experience better for you? Is there something that you don’t use or maybe don’t...

Knowing Your Audience

In a recent post by Renee DiResta titled Demographics are dead: the new, technical face of marketing she explores how using only demographic data is an outdated way to know your audience. DiResta accurately points out: “The era of demographics is over. Advances in data mining have enabled marketers to develop highly specific profiles of customers at the individual level, using data drawn from actual personal behavior and consumption patterns. Now when a brand tells a story, it has the ability to tailor the narrative in such a way that each potential customer finds it relevant, personally.” We all...