Scrolling through Instagram it’s hard not to come across a mommy blogger; they seem to be everywhere these days. And while we love our mom bloggers and everything they do, we also can’t forget about the dad bloggers on Instagram.
Father’s Day can sometimes get overlooked in comparison to Mother’s Day. After all, around $10 billion less is spent each year on Father’s Day than on Mother’s Day. However, the number is growing each year. According to nrf.com, Father’s Day spending will reach a record high of $14.3 billion this year. One reason for this could be the rising number of stay-at-home dads in the US which has doubled in the past 20 years to around 2 million dads, according to pewsocialtrends.org. Which means a lot more fathers are now doing the grocery shopping and housework, making dad influencers a new revenue opportunity for brands.
So this Father’s Day we wanted to highlight some of our favorite Dad Bloggers. Whether they are stay-at-home storytellers or constantly on adventures with the kids, here are some dads who make for great influencer partners!
Adrian Kulp is the man responsible for the hilarious dad blog, dadoralive which chronicles his life as a former television executive turned stay-at-home dad. This father of three shares DIY crafts, dinners, and travel with kids all with a whole lot of humor!
Average engagement per post: 30 likes (.8%)
The ideal dad influencer for anything and everything to do with the outdoors. Steve is, like his name implies, one of the most adventurous dads on Instagram. This father of 5 will inspire you to take your family out to simply enjoy nature and all that surrounds us.
Average engagement per post: 500 likes (5%)
Another outdoorsy dad on the list, Ralph DeFelice and his two kids are an LA family with adventurous spirits who can be found doing anything from mountain climbing to camping under the stars together. Ralph also runs the blog daytripsla.com and has around 6,000 followers on Instagram, making him and his kids the perfect micro-influencers.
Average engagement per post: 300 likes (5%)
With close to 94k followers on Instagram, this art director, website designer, and photographer shares with us the joys and challenges of being a father on his blog. Alan Lawrence and his adventurous family can also be found on thatdadblog.com
Average engagement per post: 3,000 likes (3%)
Yet another outdoor enthusiast, Jason Sperling is a dad and adventure blogger that advocates for connecting kids and nature. You can follow this Colorado native on his blog and be ready to be inspired to plan a family backpacking trip!
Average engagement per post: 370 likes (7%)
If you’re looking for a dad blog that’s going to make you laugh, look no further. Dad and Buried (also known as Mike Julianelle) holds nothing back as he describes raising two sons. Filled with humor and sarcasm, this dad blogger speaks his mind and knows his audience, making him a great influencer.
Average engagement per post: 300 likes (1.4%)
Here we have the ultimate girl dad, Mike Reynolds. Along with writing about raising two daughters, this Canadian blogger also tells short stories to encourage parents and kids to read together on his blog puzzlingposts. He has even started his own clothing line with shirts to empower young women and inspire all fathers to be proud feminists!
Average engagement per post: 50 likes (2%)
This picture perfect family made up of David Clark, his wife Amber, and their two children, are often found traveling everywhere from Japan to Ireland, or even just exploring their own picturesque home of Hawaii. David’s beautiful content and scenic photography have earned him over 150,000 followers on Instagram and have even led him to partnering with some major brands!
Average engagement per post: 12,000 likes (8%)
So whether you’re looking into influencer marketing for Father’s Day gifts, the latest in summer grilling, or back to school shopping, don’t forget the power these dads have to benefit your brand! And, if nothing else, follow along with them to get some entertaining and helpful hints on parenting from a dad’s point of view.