It’s no big secret just how popular Influencer Marketing has become. There are examples all over the internet of how brands and agencies are utilizing influencers to shine brighter than their competitors. Below are two examples of Mattr clients who had great success with Influencer Marketing. They used our in-depth social analysis features, our quick influencer activation and cost-per-engagement pricing model to win big!
1. Influencer Marketing: Case Study for Social Analysis- Ford Mustang Global Campaign
Results: At the end of Day 1, Ford reached out to Drake to have him share a Facebook post announcing the release of the new Mustang. His post resulted in 116,302 engagements from Ford’s audience globally over the remaining two days of the campaign.Background: To showcase and promote the new Mustang, Ford launched a 36-hour global campaign in six cities. The brand hoped to use organic online conversations about the new car to drive increased discussion of it.
Challenge: Ford realized they didn’t have a good understanding of the personas of the people who would be discussing the new Mustang online. They tasked Mattr with determining the personas of those online mentioning Mustang. They also hoped to identify influencers they could work with to increase online chatter.
Solution: Mattr analyzed the campaign response in real time for the first 4 hours, using 4 million tweets. Mattr identified 10 people influential to those mentioning the Mustang in the six cities around the globe they were targeting.
2. Influencer Marketing: Case Study for Influencer Activation- Western Digital #Datapocalypse Campaign
Results: Western Digital authentically reached new target audiences by securing three influencers on extremely short notice through Mattr’s Virtual Agent. By the end of the campaign, the influencers drove consumer engagement that far exceeded estimated engagement and impressions.
Background: To create brand awareness and conversation, Western Digital launched a campaign to identify and activate influencers in “parent” and “travel” target markets. The influencers were also available for travel and campaign stunts.
Challenge: Due to limited budgets, Western Digital needed a cost-per-engagement pricing model to limit risk while requiring fast turn-around for influencer activation. They tasked Mattr with sourcing influencers through Virtual Agent to create unique campaign content.
Solution: Activation of influencers in under 48 hours, 200 pieces of new content created, and exceeded engagement by 15+%