New at Mattr: Share of Voice and Influencer Age

New at Mattr: Share of Voice and Influencer Age

It’s the beginning of the holiday season and our developers are in a giving mode! We’ve prioritized recent feature requests, and have an exciting list of new features to offer to our brand clients.  Here’s a breakdown of what you will now see in the app. Brand Health Widgets including Share of Voice We’ve recently added a “before/after” set of dashboard metrics for all Virtual Agent campaigns so brands can more efficiently monitor their brand health before, during and after campaigns. These new metrics include a graphic view of your brand’s Share of Voice compared to two competitive brands....
Mattr Influencers Now Equipped to Capture 360-Degree Video

Mattr Influencers Now Equipped to Capture 360-Degree Video

The amount of content being produced by brands on a daily basis is exploding, and that content keeps getting better and better. What might have been considered ‘quality’ content a year or two ago may not qualify as such today. There’s so much variety out there now – blog posts, emails, photos, videos, social media posts, etc. – that we’re seeing two things: 1. It’s hard for consumers to keep up with and pay attention to all of the information they receive 2. It’s hard for brands to truly stand out to consumers As content continues to get better...
Cultivate the Most Engaged Audiences Through Mid and Micro Influencers

Cultivate the Most Engaged Audiences Through Mid and Micro Influencers

Though the number of brands creating formalized influencer marketing programs has increased greatly over the past few years, it’s not really a new function if you think about. In its purest form, it’s been done for years and years. Brands just didn’t play such a significant role. Think about it. Since products and services first started to be sold, buyers have looked for information and recommendations from people other than the brands offering the products and services. Family, friends and celebrities (before celebrity endorsers became a thing) were all the earliest form of influencers. Everyone is Influential Today, influencer...
When to Cut Ties With an Influencer

When to Cut Ties With an Influencer

You’ve put lots of time, effort and resources into finding influencers to work with on your campaign. You’ve educated them on your brand and goals, given them assets and answered all the questions they have. After the campaign is up and running, it’s smooth sailing. Everything is going well. They’re bringing people to your website or improving clicks or whatever your objectives are. But then it happens – they do something… Maybe that something just makes you a little uncomfortable, but maybe it goes further and makes you cringe. It may not even be something they did that directly...
What Facebook’s War on Ad Blockers Signals for Digital

What Facebook’s War on Ad Blockers Signals for Digital

By Jack Holt, Mattr CEO (Originally posted on Medium) Recently the New Yorker reported on Facebook’s real reason for ending the peace between ad blockers and publishers. But instead of a crushing, Soviet-like strategic salvo, this latest offensive in the war on consumer happiness is more like a roll-up play in Senior and Assisted Living properties. On second thought, maybe it is very Soviet-like; it’s one big place where the brand voice will go to die. The News: Apple’s mobile ad blockers, which have earned a lot of attention, work only on Safari’s mobile browser. But Apple’s entire mobile platform...
Reach Does Not Determine an Influencer’s Worth

Reach Does Not Determine an Influencer’s Worth

Last month, an article was published on AdWeek about the worth of influencers’ social posts. It focused largely on female celebrities, mentioning that the top six influencers currently are Selena Gomez, Rihanna, Beyonce, Taylor Swift, and Kendall and Kylie Jenner. These six women were deemed the top influencers by D’Marie Analytics, a social measurement company, which also found Gomez to be the most influential, with individual social posts worth up to $550,000 each. That’s right. One 140-character tweet or one Instagram selfie from Gomez could cost a brand a whopping $550,000. Where did the $550,000 figure come from? Frank...