Podcast: Influencer News From the Front Lines with Elizabeth Ollis

Podcast: Influencer News From the Front Lines with Elizabeth Ollis

http://feeds.soundcloud.com/stream/271673618-and-it-is-amazing-news-from-the-front-lines-with-elizabeth-ollis.mp3Podcast: Play in new window | Download Host: Kyle Leach, Mattr Guest: Elizabeth Ollis, VP Business Development at Mattr News From the Front Lines In Episode 4 of our ‘And It Is Amazing’ podcast, Elizabeth Ollis discusses what she hears from travel brands regarding their relationships with influencers. She taps into what brands are looking for when choosing influencers, and identifies which metrics are most important to the brand when choosing to partner with influencers. She shares how the things that are going to make an influencer successful with an audience are the same things that are going to make them successful with a brand. “No matter what your...
Podcast: Show Me the Data with Matt Mullican

Podcast: Show Me the Data with Matt Mullican

http://feeds.soundcloud.com/stream/271672785-and-it-is-amazing-show-me-the-data-with-matt-mullican.mp3Podcast: Play in new window | Download Host: Kyle Leach, Mattr Guest: Matt Mullican, Data Scientist at Mattr Show Me the Data Behind the Influencers In Episode 3 of our ‘And It Is Amazing’ podcast, Matt Mullican discusses the data behind the best online influencers. He shares compelling info and quantifiable metrics pulled from the top-engaged travel influencers in the Mattr app. He points out that the data team at Mattr processes and analyzes over 15 million social posts a day to accurately measure these unique metrics, including engagement metrics.   “The top engaged posts rarely repurpose content taken from other channels...
Podcast: Up Your Game, Increase Your Influence with America Y’all

Podcast: Up Your Game, Increase Your Influence with America Y’all

http://feeds.soundcloud.com/stream/271591050-and-it-is-amazing-up-your-game-with-jeremy-pawlowski.mp3Podcast: Play in new window | Download Host: Kyle Leach, Mattr Guest: Jeremy Pawlowski, travel influencer/ blogger for America Y’all Up Your Game to Increase Your Influence In Episode 2 of our ‘And It Is Amazing’ podcast, Jeremy Pawlowski shares how he began his accidental journey of becoming a travel influencer in our very own Austin, TX by exploring state parks. Today, his Instagram page has close to 18,000 followers! Jeremy’s discussion emphasizes how influencers should target a specific niche for influence, and then build content and visuals around that niche to help build that influence into a brand. “If you’re end goal is to be an influencer, pick...
Podcast: Up Your Game, Increase Your Influence with Type A Trips

Podcast: Up Your Game, Increase Your Influence with Type A Trips

http://feeds.soundcloud.com/stream/271587549-and-it-is-amazing-up-your-game-with-typeatrips.mp3Podcast: Play in new window | Download Host: Kyle Leach, Mattr Guest: Aimee Slade, luxury travel blogger/ influencer for Type A Trips Up Your Game to Increase Your Influence In Episode 1 of our ‘And It Is Amazing’ podcast, Aimee Slade knows from personal experience what it takes to build influence. Her discussion provides several relevant tips for anyone who wants to follow their passions and become a full-time social influencer, including the importance of communicating to your audience in an authentic way to increase engagement with your posts. “If you’re just trying to get free things out of being an influencer, you’re in it for the...