When and How to Use Hyperlocal Influencers

By now you’ve most likely heard of micro influencers. Most brands and agencies are beginning to recognize that they are a small but mighty force needed in the industry. Micro influencers usually have niche audience based on a shared common interest in topics like recipes, beauty, or travel. However, sometimes that shared quality doesn’t necessarily have to be an interest at all, but rather their location. These influencers are known as “hyperlocal” influencers. Hyperlocal influencers can be bloggers, mothers, fathers, or just citizens of a city or neighborhood who have gained influence by being a voice within their community....

Why You Shouldn’t Be Ignoring the Dogs of Instagram

Some of the most followed and cherished Instagram accounts out there belong to animals. Grumpy looking cats, rescued foxes, hedgehogs wearing clothes; but none more so than the dogs of Instagram. There are tens of thousands of profiles belonging to these furry creatures of every size, shape, and personality. Chances are you, and everyone you know, follows at least one of these influential pups on social media. You see them everyday, always scrolling past their uploads liking their pictures and “awwing” at their adorableness, and in your mind, you don’t see them as “influencers.” But why? They have the...

Mattr Integrates Blockchain-Based Ethereum Architecture to Help Marketers Maintain Compliance with Federal Regulations

AUSTIN, Texas – April 10, 2018 – Today Mattr announced the creation of a module within its influencer marketing platform that marketers can use to prove that they, and any partners they work with, are in compliance with federal social media marketing regulations. Compliance with federal regulations has been challenging for marketers since the Federal Trade Commission introduced social media guidelines stating the disclosures necessary for sponsored posts in 2015. Since then, 90% of paid endorsements were undisclosed by the brand or influencer involved. In 2017, 93 brands and influencers were contacted by the FTC about undisclosed sponsored posts....

Cleaning Up With Dad Influencers

Close your eyes and picture a cleaning commercial; Windex, Dirt Devil, Bounty, etc, it doesn’t matter. Now picture a cooking commercial. Who comes to mind advertising the product? It’s a woman, isn’t it? A middle aged, stay-at-home mother in an earth tone cardigan and perfect hair, most likely. Before you feel guilty for jumping to conclusions, know that it’s not your fault. Nearly every cleaning or cooking ad we see is centered around women. Now, I know what you’re thinking–this is just business. Women do a majority of the housework so they are who you should be marketing to....

3 Reasons to Use Influencer Marketing for Mother’s Day

Mothers are hard to shop for, there is no doubt about that. Especially if your mom is anything like mine and the only response you get when you ask her what she wants for Mother’s Day is “oh…nothing” or some vague response about just hanging out with the family for the day. Sometimes moms themselves don’t even know what they want for Mother’s Day. Since mothers are always on the go and constantly busy taking care of an entire family, they can be hard to reach. Getting the attention of moms, especially millennial moms, is a task all in...

Awareness Is No Compromise for Pharma Influencers

The Long Game What’s Pharma doing with Influencer Marketing? Based on the number of inquiries we receive, Pharma is fast-tracking toward the pre-clinical research phase. Marketing executives are seeing more articles about influencer marketing pop up on their phones and thinking, “Yes! We need to generate awareness among younger consumers – and social influencers are literally our only channel.” Will they take the time to research and experiment? Well, yes; Pharma is uniquely suited to play the long game. It’s in their culture. And yet, the decision cycle for experimenting with influencers has more facets than what you’d find...