MATTR Stirs the Pot with Cost per Engagement Influencer Pricing

MATTR announces cost per engagement pricing for more transparent and less risky influencer campaigns. “CEOs are checking Instagram for their influencers’ posts..they’re demanding accountability” AUSTIN, TEXAS (PRWEB) APRIL 20, 2017 Named a world top 50 innovator by Unilever/Foundry, influencer marketing provider MATTR is satisfying the need for transparency and risk mitigation for brands. As the influencer marketing industry continues to expand and evolve, brands are looking to influencer marketing providers not only to identify influencers and manage relationships, but also to direct how influencers get paid for the work they do. Until now, there has not been a standard...

The Best Street Art to Find Around East Austin

Whether you live in Austin or you’re just here visiting, one essential (and free) thing to do is to find the incredible street art hidden throughout the city.  Of course, there are the more popular murals that most tourists flock to like the “Greetings from Austin”, the beloved Jeremiah the Innocent (AKA the frog asking “Hi, How Are You”), and the iconic “I love you so much.” Although these might be some of the more popular pieces of art throughout the city, we can’t forget about some of the more hidden gems. After all this is Austin so the lesser...

@Scobleizer Moves to #1 #SXSW Influencer Over @BrianSolis

  Love him or hate him, you have to respect the man’s persistence and energy. His endless enthusiasm for all things new and interesting. Personally, I love him since he took the time to interview me a couple of years ago – open, child-like verve for anything new. Overnight, he went from just the fourth-most popular to most relevant / unique / over-represented. Well done, Scobleizer. FAQs   Can I Have Access to This Real Time? I can add you to my team for free – you just need a Twitter account to log in. Email (jack{at}mattr.co) or tweet...

6 People in Vogue at SXSW You May Not Follow

  FAQs   Can I Have Access to This Real Time? I can add you to my team for free – you just need a Twitter account to log in. Email (jack{at}mattr.co) or tweet me your email address and I’ll get you in asap. **Note** it also means these results can change hourly.   What Exactly Does “Unique” Mean? Do you see that Barack Obama is ranked #1? That means that, of all the people who tweeted using the #SXSW hashtag, more of them follow Barack Obama than any other public figure. Now look at Brian Solis; see the “Kapow”...

Top 3 {Unique} Media Sites for #SXSW

FAQs   Can I Have Access to This Real Time? I can add you to my team for free – you just need a Twitter account to log in. Email (jack{at}mattr.co) or tweet me your email address and I’ll get you in asap.   What Exactly Does “Unique” Mean? Do you see that Mashable is ranked #1? That means that, of all the people who tweeted using the #SXSW hashtag, more of them follow Mashable than any other media site. Now look at Do512; see the “Kapow” exclamation mark? That means that Do512 is “over-represented” by this engagement group....

Redbull’s Most Hated Tweet

Redbull is making the news again for its heavily caffeinated drink, but in a very negative way. Looking for something surprising, I checked them out in our updated segmentation app to see how their tweets fared in September. Of all the highest-engaged tweets, I was surprised that this one hit a massive 46% negative response. Some Background. Our app segments a brand’s social audience (Twitter, in this instance), including a qualitative measure, “Brand Personality”. Marketers can target under-engaged segments, for example, then see how targeted content or campaigns were received by that persona. The app is priced to be super-accessible,...