Use This 1 Weird Trick to Find Amazing Back-to-School Influencers!

I CANNOT believe you clicked on that headline! But rest assured; no endless clicking and credit card will be required to learn the “1 weird trick.” So let’s melt through the belly fat and get to it. The reality: Back-to-school campaigns can be the most boring projects of the year. Back-to-college? Lots of options – will millennials want a futon or bed? Mac or PC? They will be picking out the clothes, thank you very much. It used to be so easy (and inexpensive) for parents. But back-to-school is notebooks, calculators, pens/pencils, a new lunchbox to replace the moldy...

Best Dads to Follow on Instagram

Scrolling through Instagram it’s hard not to come across a mommy blogger; they seem to be everywhere these days. And while we love our mom bloggers and everything they do, we also can’t forget about the dad bloggers on Instagram. Father’s Day can sometimes get overlooked in comparison to Mother’s Day. After all, around $10 billion less is spent each year on Father’s Day than on Mother’s Day.  However, the number is growing each year. According to nrf.com, Father’s Day spending will reach a record high of $14.3 billion this year. One reason for this could be the rising...

4 Ways to Authentically Engage Influencers for Your Summer Campaign

Summer is right around the corner, and with it we know your advertising and branding campaigns are heating up. Influencer campaigns have been one of the leading strategies for consumer marketing this year, and since social activity increases in the summer – by over 26% according to Facebook – it’s no time for your marketing efforts to take a vacation. To help get your gears going on how you can authentically engage influencers during this peak social season, our team has put together four ways you can incorporate influencers into your campaigns this summer:   Grilling and Entertaining Besides...

3 Millennial Moms You’ll Love for Summer Campaigns

Our babies are growing up (and having babies)! Millennial Moms are hotter than Hamilton tickets for influencer campaigns. And because they’re savvy about such things, there are a lot of them out there. Better choose wisely. Finding the “right” influencers is the most demanding task in a campaign. And now, with influencer marketing taking off faster than Chris Pratt shed weight for Guardians of the Galaxy, the choices can quickly cause you to give in and have that glass of wine now. So what makes the “right” influencer? Take a peek at these amazing millennial moms–but first, read what...

MATTR Stirs the Pot with Cost per Engagement Influencer Pricing

MATTR announces cost per engagement pricing for more transparent and less risky influencer campaigns. “CEOs are checking Instagram for their influencers’ posts..they’re demanding accountability” AUSTIN, TEXAS (PRWEB) APRIL 20, 2017 Named a world top 50 innovator by Unilever/Foundry, influencer marketing provider MATTR is satisfying the need for transparency and risk mitigation for brands. As the influencer marketing industry continues to expand and evolve, brands are looking to influencer marketing providers not only to identify influencers and manage relationships, but also to direct how influencers get paid for the work they do. Until now, there has not been a standard...

The Best Street Art to Find Around East Austin

Whether you live in Austin or you’re just here visiting, one essential (and free) thing to do is to find the incredible street art hidden throughout the city.  Of course, there are the more popular murals that most tourists flock to like the “Greetings from Austin”, the beloved Jeremiah the Innocent (AKA the frog asking “Hi, How Are You”), and the iconic “I love you so much.” Although these might be some of the more popular pieces of art throughout the city, we can’t forget about some of the more hidden gems. After all this is Austin so the lesser...