Today Mattr announced that it has been named one of Built in Austin’s Top 50 Startups to Watch in 2015. Mattr joins forward-thinking startups such as Apptive, Balcony, Cratejoy, Everfest, Paybook, Spanning, and TrendKite on this year’s list.
As marketers continue craving more qualitative analytical information on their customers, the popularity of Social Segmentation technologies is rapidly increasing. With so few companies currently providing marketers with deep data on both their audience and their influencers, those possessing that ability, such as Mattr, are increasingly seen as valuable.
“Mattr was built to solve a key challenge facing marketers by focusing on a unique algorithmic mix of personality data and demographics,” said Jack Holt, CEO of Mattr. “We are thrilled to be recognized on this list of 2015 top startups, especially since Austin is so deeply committed to fostering the next-generation of entrepreneurs and innovative technologies.”
Mattr launched in January 2011 and is one of the first platforms that focuses on qualitative data through social segmentation. Rather than focusing only on followers, Mattr provides rich context around an influencer, their audience, and their psychographic profile by uncovering personality traits, interests and values. The self-funded company captured significant clients early on to retain a recurring revenue stream while expanding its technology to help grow its client base, making it an appealing choice as a startup to watch in 2015.
Built In Austin is a comprehensive network for the digital technology industry in Austin. The site connects talent to startups, covers local tech news, aggregates and publishes data on the sector. The “50 Austin Startups to Watch in 2015” article is available here.