New at Mattr: Audience Analysis & Group Communication

Once or twice a month, our busy, brainy developers release a batch of really important platform updates that have recently been suggested by users. Here’s the latest:

Audience Analysis

Discovering influencers for your brand is fine but you really want to know about the audience they have influence over, right? After all, they’re your real consumers. So we created an audience analysis for both the individual influencer and a group of influencers in a report. Take a look:

Watch the Video

Instant Reports

For any analysis that lists influencers (like ‘Audience’ or ‘Who Influences Them’) you’re now just two clicks away from a new, fully-functional report. Want to know when your influencer’s audience is online? Or how socially traditional they are? Create the report and find out!

Collaboration

Influencer marketing is a team sport. So we have a group communications page where you can keep track of who has communicated with whom. You can even go to an individual influencer’s communications page, see who’s been communicating with them from your company, and add notes in a timeline. See how to do it here:

Watch the Video

We continue to thank you for your interest in Mattr and keep those feature requests coming!

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