New at Mattr: Share of Voice and Influencer Age

It’s the beginning of the holiday season and our developers are in a giving mode! We’ve prioritized recent feature requests, and have an exciting list of new features to offer to our brand clients.  Here’s a breakdown of what you will now see in the app.

Brand Health Widgets including Share of Voice

We’ve recently added a “before/after” set of dashboard metrics for all Virtual Agent campaigns so brands can more efficiently monitor their brand health before, during and after campaigns. These new metrics include a graphic view of your brand’s Share of Voice compared to two competitive brands.

We’ve added two new sources for this data on top of Twitter mentions, including Facebook’s ‘Talking About Now’ metrics and Google trends.  This new SOV widget- along with social engagement metrics, top posts, and more- will provide marketers with complete transparency into their ongoing campaigns over time.

new metrics include a graphic view of Mattr new features: your brand’s Share of Voice compared to two competitive brands.

Influencer Age

We’re  now utilizing a fully passive algorithm to help determine an influencer’s age. The algorithm  currently provides 75% accuracy for all influencers in our app. Based on the same underlying research and ideas that Facebook uses we can now put our influencers into various age brackets based solely on their images.

Mattr new features: We’re now utilizing a fully passive algorithm to help determine an influencer’s age.

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