Highly Regulated? Here’s the Non-Shady Way to Make Influencers Work

As Influencer Marketing continues to carve bigger slices into the budgets of consumer brands to take advantage of a hot new channel, other industries are gazing out the window, longing to play. Prescription drugs, banking, and insurance realize they need to leverage social influencers; their future buyers don’t trust anything that comes from a brand’s content creators.  So how can highly regulated industries (“HRIs”) shift to influencers when there are so many federal restrictions? How can they possibly satisfy their legal teams so that they’re not leaving gaping holes in liability? There is an approach – and it can...

Mattr Expands Influencer Marketing Solution with Content Review and Editing Feature

Today Mattr expanded the capabilities of its influencer marketing solution by adding a content review and editing feature, enabling enterprise brands, especially those in highly regulated industries (HRIs), to more easily manage influencer programs. For years, enterprise brands in HRIs such as banking, finance, healthcare, insurance, and pharmaceuticals, have struggled to deploy influencer marketing programs due to the legal restrictions they face in marketing their products and services. They have to pay very careful attention to what is said and not said in their marketing campaigns, making it difficult to allow external influencers to play any role in building...

The Pros and Cons of Micro, Macro, and Mid-level Influencers

Deciding on the perfect influencer has proven to be one of the most difficult parts of creating a successful influencer marketing campaign. Location, audience psychographics, age, gender — these are just a few of the qualities you have to take into account when choosing the right person to represent your brand. But before you can look for any of those aspects, you have to decide if your influencers will be micro, macro, or mid-level. You might think the biggest determining factor to choosing between a small or large influencer is going to be your budget, but there are many...

When and How to Use Hyperlocal Influencers

By now you’ve most likely heard of micro influencers. Most brands and agencies are beginning to recognize that they are a small but mighty force needed in the industry. Micro influencers usually have niche audience based on a shared common interest in topics like recipes, beauty, or travel. However, sometimes that shared quality doesn’t necessarily have to be an interest at all, but rather their location. These influencers are known as “hyperlocal” influencers. Hyperlocal influencers can be bloggers, mothers, fathers, or just citizens of a city or neighborhood who have gained influence by being a voice within their community....

Why You Shouldn’t Be Ignoring the Dogs of Instagram

Some of the most followed and cherished Instagram accounts out there belong to animals. Grumpy looking cats, rescued foxes, hedgehogs wearing clothes; but none more so than the dogs of Instagram. There are tens of thousands of profiles belonging to these furry creatures of every size, shape, and personality. Chances are you, and everyone you know, follows at least one of these influential pups on social media. You see them everyday, always scrolling past their uploads liking their pictures and “awwing” at their adorableness, and in your mind, you don’t see them as “influencers.” But why? They have the...