New at Mattr: Track Brand Metrics and Audience Persona Over Time

Is Your Brand Really Getting Greener?

Monitoring the effects of a campaign on your brand has never been very easy, particularly if it’s a specialized campaign, like trying to increase your brand’s reputation for environmental friendliness.

To address this need, we’ve added two exciting features to the Overview section of an influencer report. The ‘Time Machine’ allows you to go back to the baseline of when a report was created or any range of days in-between.

Monitoring the effects of a campaign on your brand has never been very easy, particularly if it's a specialized campaign, like trying to increase your brand's reputation for environmental friendliness.

Now you can see the percent of environmentally-friendly people responding to your messaging as a simple ‘Before/After’ metric, or monitor the changes in real-time as you launch new content. Use Time Machine to track the report metrics most important to your campaign, everything from influencer interests to audience personas.

Further, we all want to see social metrics tied to our campaigns. Are specific brand handles gaining or losing followers? Are our engagement numbers increasing or decreasing? Each of these metrics is now available to you in near real-time, as well as time ranges from creation to current.

Want to see for yourself? Check it out now; it’s live on your reports! Select any of your current reports, including your Favorites, and go to the Overview screen. See the video links below for a more in depth description on how the new features work.

Time Machine
Brand Tracker

We hope you find great value in these two features and continue to send excellent feature requests and feedback our way!

0 comments
Share This