by Mattr Marketing | Oct 24, 2018 | Uncategorized
Fall is here and the winter holiday season is right around the corner which may mean healthy living will start to take a backseat for many consumers as focus is turned to holiday cooking, entertaining and celebrating. But, just like consumers shouldn’t forget about healthy living until New Years … neither should the companies that market to them. Influencer marketing is a great way to connect with your target consumers all year long, even during your off season. In fact, the off-season may be a good time to brand out and try new types of influencers, different kinds of... by Mattr Marketing | Oct 18, 2018 | Uncategorized
As Influencer Marketing enters its second decade in the modern world of marketing, the confusing fragmentation of providers is lifting. This means more clarity for you when it’s time to either dip your toes in the water or, if you’ve been doing it a while, fully insource the capability. But navigating the waters is still challenging: exactly what does Company X offer? Will they do the whole thing, or only parts of a campaign? Does it require a subscription to use Company Y’s platform? Who does what? There is no shortage of influencer marketing companies out there. Whether they... by Mattr Marketing | Sep 26, 2018 | Uncategorized
Ok, let’s start with one ugly: the name. It’s called the “Brand Collabs Manager,” which sounds like something Gina would say on Brooklyn 99, only it’s not funny. Anyway, Facebook is apparently running out of ad inventory and, along with the top consumer brands in the world, looking to influencer-creators to appeal to all consumers, and especially younger ones. The tool is the other side of the influencer marketing contract and is essentially a search engine for influencers. Smart. But as with everything new, there’s the good, the bad, and the ugly. The Good Facebook is to be commended... by Mattr Marketing | Sep 19, 2018 | Uncategorized
School is back in session, fall is in the air, and people are getting back into their everyday routines. For marketers, the summer slump is finally over, and although influencer marketing should never be taking a summer vacay, many brands have saved their big influencer campaigns for arguably the most important quarter of the year. Autumn brings many opportunities to get back into the game: comfort foods, football, the start of holiday preparations. Since influencer marketing is no longer a new idea for brands, having the same old influencer plan or simply rerunning last year’s campaign is not good... by Mattr Marketing | Sep 5, 2018 | Uncategorized
We’re pretty excited by IGTV here at Mattr. Last week we asked the question: would the introduction of IGTV compel YouTube to up its game–to be more competitive in the quest to retain creators and maybe attract them from Instagram? We’ll find out soon enough, I suppose. But in the meantime brands and influencers are sniffing and poking this newly discovered species, trying to figure out just how best to leverage IGTV for upcoming campaigns. Guess what? It’s ready now! How It’s Different From YouTube Instagram designed IGTV to take the fight right to YouTube. They have thousands of...