Redbull’s Most Hated Tweet

Redbull is making the news again for its heavily caffeinated drink, but in a very negative way. Looking for something surprising, I checked them out in our updated segmentation app to see how their tweets fared in September. Of all the highest-engaged tweets, I was surprised that this one hit a massive 46% negative response. Some Background. Our app segments a brand’s social audience (Twitter, in this instance), including a qualitative measure, “Brand Personality”. Marketers can target under-engaged segments, for example, then see how targeted content or campaigns were received by that persona. The app is priced to be super-accessible,...

4 Hints That Will Get Your Audience Emotionally Engaged

Stop describing your Brand and tell a story People should feel something when they see your ads or content. And yet when your target audience sees or reads your content–your ads or product copy–you get the equivalent of glazed-over eyes during a boring presentation. Do you get this look? Is it because you described your product? You listed all its amazing features of which you are rightfully proud. But people want to hear how your product will affect them – not the list of functions. They want to hear a story. If this is tough for you, join the club. Enter Ella, Mattr’s official...

Who are Breaking Bad’s top 3 social Personas? [3 min read]

We’ll take a look at where Breaking Bad’s fans may go next. Here’s the first of a series. Breaking did it – they raised the bar for you, the digital strategist. Any product or campaign or show you pitch must include your social strategy. You need to prove that your pitch is good; that you can appeal to the loudest fans of your product or show. You don’t have time for long market research studies Deep down, you don’t really think they’re that good, anyway, because you always end up falling back on traditional demos. You really want to...

6 things you say on Facebook that give away your age

  This article in The Week outlines how the research was done. Basically 15.4 million Facebook messages from 75,000 people were analyzed. Take a look at the image above to see what a productionalized version of personality, demographics, and Interests looks like. We use the term, “Personas”. Young : Old How nice are you? “Stupid freakin damn”: “Family and Friends” 2. How self-centered are you? “I” : “We” 3. Who you shower affection on: “Baby” : “Cat and Dog” 4. Question words: “When and Why” : “Who and “How” 5. When you’re sad: “Sucks” : “Bummer” 6. How you say, “pictures”: “Pics” : “Pix” About Mattr Segment your...