Your Feedback Mattrs – 3/27/14

What’s New with Mattr? Our changes this week help to answer the questions: -What publications should PR people or media buyers target? -Who should PR people target for their pitching? Recently, one of our users asked: “Which of my engaged users Interests are most important, or stand out, for my Personas?” It’s a good question and certainly valuable information to have. This week we made some updates to Mattr to answer this question for you. When you look at interests now, you’ll see a new tab for “Unique Interests.” Your engaged users have a higher affinity for these interests...

Klout More ‘Influential’ Than Marketers Believe for These 4 Reasons

(Originally posted in Adotas) As the news breaks about Klout’s impending acquisition by Lithium Technologies, the social media influence application is poised to be 2014’s sleeping giant — but only if marketers can work through their confused feelings for the platform after the startup’s very public display of growing pains. Marketers were initially infatuated with Klout, a shiny new platform that teased companies across the board with its potential for harvesting information and insight. However, its fickle attitude got the best of it, and many Marketers abandoned the premise of scoring followers based on their “influence.” Where Klout Went...

Your #NextBigThing Should Begin With Your Hashtag

(Originally posted in Tech Cocktail) Marketing blunders happen all the time. Do you remember when Pontiac gave away nearly 300 sleek, testosterone-fueled G6 sports cars on that talk show in 2004 — or do you remember the time Oprah gave everyone in her audience a new car? Pontiac might not have gained the attention it wanted from that stunt, but Oprah certainly did. Ellen DeGeneres’s selfie from the Oscars is already 2014’s biggest tweet. It was taken on a Samsung Galaxy S5 and staged by Samsung to correlate with its #TheNextBigThing Twitter campaign. It marks the first record-breaking brand-sponsored...

Your Feedback Mattrs – 3/19/14

At Mattr, we’re constantly trying to make our app work better for you. That’s where I come in. My name is Kyle Leach. I’m one of the founders of Mattr, but more importantly, a big part of my job here is to listen to what you have to say about our App. Each week I look at the feedback we receive to prioritize where we should be making adjustments. Is there functionality you wish existed? Can we make changes to a process to make the experience better for you? Is there something that you don’t use or maybe don’t...

Would a Redesign Give Twitter More Clout with Social Media Marketers?

(Originally posted in AgencySpy) As a social media platform, could anything be better than $665 million in revenue? Surprisingly, yes. You could have Facebook’s $8 billion. But instead of taking Facebook’s approach to cashing in, Twitter has fallen behind, leaving marketers everywhere rushing to understand the value of a follower, a retweet, and a hashtag — and finding nothing. Have you heard the expression “better abused than ignored”? Well, marketers have one big, fat, totally rational fear of the latter — or, more specifically, silence. After all, only 29 percent of tweets get a reaction of any kind. If...