Two Bright Shining Stars of Influencer Marketing

Two Bright Shining Stars of Influencer Marketing

It’s no big secret just how popular Influencer Marketing has become. There are examples all over the internet of how brands and agencies are utilizing influencers to shine brighter than their competitors. Below are two examples of Mattr clients who had great success with Influencer Marketing. They used our in-depth social analysis features, our quick influencer activation and cost-per-engagement pricing model to win big! 1. Influencer Marketing: Case Study for Social Analysis- Ford Mustang Global Campaign Results: At the end of Day 1, Ford reached out to Drake to have him share a Facebook post announcing the release of the...
Mattr Connects Travel Influencers with Marketing Campaigns

Mattr Connects Travel Influencers with Marketing Campaigns

(Originally posted on Travel Massive) Carol Scott, part of our Travel Massive Austin chapter and Senior Director of Marketing at Mattr, helps brands find and hire social influencers for marketing campaigns.  Mattr helps travelers who are active on social media get hired by brands for marketing campaigns. We know we have a ton of travelers and content creators here in the Travel Massive community, so we asked Carol a few questions about how to get involved and what Mattr is all about. What inspired you to create this startup? We began our company as a social segmentation service, building an app...
New at Mattr: Share of Voice and Influencer Age

New at Mattr: Share of Voice and Influencer Age

It’s the beginning of the holiday season and our developers are in a giving mode! We’ve prioritized recent feature requests, and have an exciting list of new features to offer to our brand clients.  Here’s a breakdown of what you will now see in the app. Brand Health Widgets including Share of Voice We’ve recently added a “before/after” set of dashboard metrics for all Virtual Agent campaigns so brands can more efficiently monitor their brand health before, during and after campaigns. These new metrics include a graphic view of your brand’s Share of Voice compared to two competitive brands....
Podcast: Influencer News From the Front Lines with Elizabeth Ollis

Podcast: Influencer News From the Front Lines with Elizabeth Ollis

http://feeds.soundcloud.com/stream/271673618-and-it-is-amazing-news-from-the-front-lines-with-elizabeth-ollis.mp3Podcast: Play in new window | Download Host: Kyle Leach, Mattr Guest: Elizabeth Ollis, VP Business Development at Mattr News From the Front Lines In Episode 4 of our ‘And It Is Amazing’ podcast, Elizabeth Ollis discusses what she hears from travel brands regarding their relationships with influencers. She taps into what brands are looking for when choosing influencers, and identifies which metrics are most important to the brand when choosing to partner with influencers. She shares how the things that are going to make an influencer successful with an audience are the same things that are going to make them successful with a brand. “No matter what your...