How Shopper Marketers Are Using Tech for Holiday 2018

Have you ever walked into a store and the products you need or love are all there and right where they should be? The color palette, sounds, and lighting of the store are like opening the door into a home with the heady scent of mulled wine. Product displays captivate and compel you to stop, look, and touch, so you linger and think about the products longer. You buy more, and feel wonderful about it. It’s nearly magical, and it’s just for you. How does this happen? A big part of it is the Shopper marketer, the Ravenclaw House...

10 Influencers for Health Brands

Fall is here and the winter holiday season is right around the corner which may mean healthy living will start to take a backseat for many consumers as focus is turned to holiday cooking, entertaining and celebrating. But, just like consumers shouldn’t forget about healthy living until New Years … neither should the companies that market to them.  Influencer marketing is a great way to connect with your target consumers all year long, even during your off season. In fact, the off-season may be a good time to brand out and try new types of influencers, different kinds of...

Which Type of Influencer Solution is Right For You?

As Influencer Marketing enters its second decade in the modern world of marketing, the confusing fragmentation of providers is lifting. This means more clarity for you when it’s time to either dip your toes in the water or, if you’ve been doing it a while, fully insource the capability. But navigating the waters is still challenging: exactly what does Company X offer? Will they do the whole thing, or only parts of a campaign? Does it require a subscription to use Company Y’s platform? Who does what? There is no shortage of influencer marketing companies out there. Whether they...

Facebook’s Influencer Platform: The Good, Bad, and Ugly

Ok, let’s start with one ugly: the name. It’s called the “Brand Collabs Manager,” which sounds like something Gina would say on Brooklyn 99, only it’s not funny. Anyway, Facebook is apparently running out of ad inventory and, along with the top consumer brands in the world, looking to influencer-creators to appeal to all consumers, and especially younger ones. The tool is the other side of the influencer marketing contract and is essentially a search engine for influencers. Smart. But as with everything new, there’s the good, the bad, and the ugly. The Good Facebook is to be commended...

How to Make Your Influencer Campaign Not Be #Basic

School is back in session, fall is in the air, and people are getting back into their everyday routines. For marketers, the summer slump is finally over, and although influencer marketing should never be taking a summer vacay, many brands have saved their big influencer campaigns for arguably the most important quarter of the year. Autumn brings many opportunities to get back into the game: comfort foods, football, the start of holiday preparations. Since influencer marketing is no longer a new idea for brands, having the same old influencer plan or simply rerunning last year’s campaign is not good...