Seven Types of Influencers to Leverage for Tailgating Season

It’s no secret how big football and tailgating season is here in America. No matter who you are there is always something to enjoy about this season whether it’s the game, the food, the parties, or even the getting dressed up. And it shows in what we spend – according to Ad Age the average tailgater spends $576 annually on food and beverages at tailgating parties alone. But the spending doesn’t stop there. There is more to tailgates than just grilling and drinking; apparel, party decor, snacks, music, trucks, tents, and sports gear are just a few other of...

Best Millennial Influencers for Back-to-College Campaigns

It’s only the start of summer, but it’s never too early to start thinking about back-to-school shopping–ESPECIALLY if your back-to-school target market is college students.  According to the National Retail Foundation, consumers will spend about $27 billion this year on back-to-school shopping, but $48.5 billion on back-to-college shopping! How, you ask?  Well a lot more goes into back-to-college than just clothes and pencil bags –Students now have to look at things like laptops, furniture, and even kitchenware. It is the first time many students will be on their own and there are products they don’t even think about needing...

Use This 1 Weird Trick to Find Amazing Back-to-School Influencers!

I CANNOT believe you clicked on that headline! But rest assured; no endless clicking and credit card will be required to learn the “1 weird trick.” So let’s melt through the belly fat and get to it. The reality: Back-to-school campaigns can be the most boring projects of the year. Back-to-college? Lots of options – will millennials want a futon or bed? Mac or PC? They will be picking out the clothes, thank you very much. It used to be so easy (and inexpensive) for parents. But back-to-school is notebooks, calculators, pens/pencils, a new lunchbox to replace the moldy...

Best Dads to Follow on Instagram

Scrolling through Instagram it’s hard not to come across a mommy blogger; they seem to be everywhere these days. And while we love our mom bloggers and everything they do, we also can’t forget about the dad bloggers on Instagram. Father’s Day can sometimes get overlooked in comparison to Mother’s Day. After all, around $10 billion less is spent each year on Father’s Day than on Mother’s Day.  However, the number is growing each year. According to nrf.com, Father’s Day spending will reach a record high of $14.3 billion this year. One reason for this could be the rising...

4 Ways to Authentically Engage Influencers for Your Summer Campaign

Summer is right around the corner, and with it we know your advertising and branding campaigns are heating up. Influencer campaigns have been one of the leading strategies for consumer marketing this year, and since social activity increases in the summer – by over 26% according to Facebook – it’s no time for your marketing efforts to take a vacation. To help get your gears going on how you can authentically engage influencers during this peak social season, our team has put together four ways you can incorporate influencers into your campaigns this summer:   Grilling and Entertaining Besides...