The Wackiest Influencer Predictions for 2018

Prediction time is sadly predictable. But listening to the 2018 predictions by my favorite Trekkie nerds at The Skeptics Guide to the Universe gave me an idea on how best to lay out my predictions for the influencer industry in 2018. Most predictions are one way or the other: gimmes – high probability trending events – or whackjob, conspiracy theory stuff like, “The advancements of medicine will raise humans’ life expectancy up to at least 200 years of age.” The former is boring but could be informative while the latter is amusing and sometimes thought-provoking. Both can lead you...

‘Twas the Night Before Your Campaign

‘Twas the night before your campaign and the office is bustlin, Your account team and marketers long have been hustlin; Your influencer’s posts will soon go live, In hopes that the likes and engagement arrive. When tonight you are working instead of in bed, You’ll see visions of sales dance in your head; The holidays are filled with ads all about, But with influencers, your campaign is sure to stand out. The statistics and data are all that you need, In order to make sure this campaign will succeed. Credibility, transparency, and audience insights! Happy influencer marketing to all,...

Spot Fake Influencers (for free)

So your boss just asked you to “go find some influencers” for a campaign coming up. Seems easy at first, but you find it’s quickly overwhelming – there are tons – but you slug through a few 60-80 hour weeks. You can do it! (Just not all the time). But what if you screw up? Used to be there was so little visibility into influencer campaigns like engagement, comments, etc. But now the CMO is checking out the posts and asking for those pesky metrics – you know the ones – KPIs, ROIs, conversions, share of voice…So the stakes...

The 3 Best Ways to Engage With Influencers this Holiday Season

It’s the most wonderful (and busiest) time of the year for marketers. The holiday season is quickly approaching and you are working as diligently as the elves in Santa’s workshop to make sure this season counts in a big way for your brand. Because this is one the biggest time of the year for campaigns and advertisements, it becomes easy for audiences to get overwhelmed, banner blindness, and jaded. Consumers will drive by billboards on their commute home and notice nothing, they will change the channel when a commercial comes on during one of their favorite holiday movies, and...

Our Favorite Influencers for Holiday Campaigns

There are many different reasons why you might want to leverage influencers for your holiday campaigns. Deciding your goals is always the first step in choosing those influencers. Perhaps you are seeking to boost awareness of your brand. Therefore you look for reach in the influencer’s audience. Maybe your goal is to convert sales, and to focus on a specific audience and an influencer with strong engagement. Here’s the big secret to influencer marketing: the sweet spot is when you can find an influencer and can do both things in one simple post. Of course by now we have...