Two Bright Shining Stars of Influencer Marketing

Two Bright Shining Stars of Influencer Marketing

It’s no big secret just how popular Influencer Marketing has become– there are examples all over the internet of how brands and agencies are utilizing influencers to shine brighter than their competitors.  Below are two examples of Mattr clients who used our in-depth social analysis features as well as our quick influencer activation and cost-per-engagement pricing model to win big in Influencer Marketing!   1. Case Study for Social Analysis- Ford Mustang Global Campaign Results: At the end of Day 1, Ford reached out to Drake to have him share a Facebook post announcing the release of the new Mustang. His post resulted in 116,302 engagements from Ford’s audience globally over the remaining two days of the campaign.Background: To showcase and promote the new Mustang, Ford launched a 36-hour global campaign in six cities. The brand hoped to use organic online conversations about the new car to drive increased discussion of it. Challenge: Ford realized they didn’t have a good understanding of the personas of the people who would be discussing the new Mustang online. They tasked Mattr with determining the personas of those online mentioning Mustang, and also with identifying influencers they could work with to increase online chatter. Solution: Mattr analyzed the campaign response in real time for the first 4 hours, using 4 million tweets. Mattr identified 10 people influential to those mentioning the Mustang in the six cities around the globe they were targeting.   2. Case Study for Influencer Activation- Western Digital #Datapocalypse Campaign Results: Western Digital authentically reached new target audiences by securing three influencers on extremely short notice through Mar’s Virtual Agent. By...
Mattr Connects Travel Influencers with Marketing Campaigns

Mattr Connects Travel Influencers with Marketing Campaigns

(Originally posted on Travel Massive) Carol Scott, part of our Travel Massive Austin chapter and Senior Director of Marketing at Mattr, helps brands find and hire social influencers for marketing campaigns.  Mattr helps travelers who are active on social media get hired by brands for marketing campaigns. We know we have a ton of travelers and content creators here in the Travel Massive community, so we asked Carol a few questions about how to get involved and what Mattr is all about. What inspired you to create this startup? We began our company as a social segmentation service, building an app that can segment a brand’s social audience in real-time by personality, values, interests and demographics. As influencer marketing began to explode, we used the same segmentation model to help brands identify and hire social influencers who best aligned with their brand personality and values. What makes your startup different from other similar startups out there? We’re really trying to promote the micro influencer – those everyday people who are passionate about travel and have a dedicated audience who trusts them – to our brand clients for end-to-end marketing campaigns. Brands are starting to catch on to the fact that millennials have practically zero trust in advertising and even celebrities, and  instead, look to friends, family and micro influencers to help guide their purchasing decisions. How is your startup changing the future of the industry or helping to make travel better? We’re helping to bring together travel brands and travel influencers for mutually beneficial, yet also extremely authentic, marketing relationships. Do you have any tips for new entrepreneurs who want to...
New at Mattr: Share of Voice and Influencer Age

New at Mattr: Share of Voice and Influencer Age

It’s the beginning of the holiday season and our developers are in a giving mode! We’ve prioritized recent feature requests, and have an exciting list of new features to offer to our brand clients.  Here’s a breakdown of what you will now see in the app. Brand Health Widgets including Share of Voice We’ve recently added a “before/after” set of dashboard metrics for all Virtual Agent campaigns so brands can more efficiently monitor their brand health before, during and after campaigns. These new metrics include a graphic view of your brand’s Share of Voice compared to two competitive brands. We’ve added two new sources for this data on top of Twitter mentions, including Facebook’s ‘Talking About Now’ metrics and Google trends.  This new SOV widget- along with social engagement metrics, top posts, and more- will provide marketers with complete transparency into their ongoing campaigns over time. Influencer Age We’re  now utilizing a fully passive algorithm to help determine an influencer’s age. The algorithm  currently provides 75% accuracy for all influencers in our app. Based on the same underlying research and ideas that Facebook uses we can now put our influencers into various age brackets based solely on their...
Podcast: Influencer News From the Front Lines with Elizabeth Ollis

Podcast: Influencer News From the Front Lines with Elizabeth Ollis

http://feeds.soundcloud.com/stream/271673618-and-it-is-amazing-news-from-the-front-lines-with-elizabeth-ollis.mp3Podcast: Play in new window | Download Host: Kyle Leach, Mattr Guest: Elizabeth Ollis, VP Business Development at Mattr News From the Front Lines In Episode 4 of our ‘And It Is Amazing’ podcast, Elizabeth Ollis discusses what she hears from travel brands regarding their relationships with influencers. She taps into what brands are looking for when choosing influencers, and identifies which metrics are most important to the brand when choosing to partner with influencers. She shares how the things that are going to make an influencer successful with an audience are the same things that are going to make them successful with a brand. “No matter what your influencer focus might be, make sure you’re being authentic with the brand.”   In this episode, Elizabeth shares: What brands are looking for from travel influencers and who they consider for partnerships Why it is important for an influencer’s style to align with a brand’s values and campaign objectives The key metrics, like engagement and follower count, that brands focus on when choosing influencers as marketing partners How important passion, style and voice is when it comes to choosing influencers for a campaign Running time 6:36 Be sure to subscribe to us and review us on...
Mattr Influencers Now Equipped to Capture 360-Degree Video

Mattr Influencers Now Equipped to Capture 360-Degree Video

The amount of content being produced by brands on a daily basis is exploding, and that content keeps getting better and better. What might have been considered ‘quality’ content a year or two ago may not qualify as such today. There’s so much variety out there now – blog posts, emails, photos, videos, social media posts, etc. – that we’re seeing two things: 1. It’s hard for consumers to keep up with and pay attention to all of the information they receive 2. It’s hard for brands to truly stand out to consumers As content continues to get better and the amount that is published increases exponentially, brand customers, prospects, and followers are also shifting their content expectations. To get their attention, and even hope to get engagement from them, brands need to connect with them on a more personal level than ever before, all while understanding their interests, passions, and values. Brands must be informing, educating, or entertaining their audience- sometimes all at once. Virtual Reality Video Immersion With the current interest in virtual reality technology comes an opportunity for brands to earn the attention of potential consumers through actual video ‘experiences’. Virtual reality technology allows brand followers to become an immersive part of the content rather than merely a spectator, viewer, or reader. They will feel as if they’re actually in the video and part of the story, due to the 360-degree views all around them. For brands in certain industries, such as travel/tourism, hospitality, agriculture, and entertainment, 360-degree video has already proven to be helpful in connecting with followers and providing them with authentic, unique experiences....