The Demogorgon in the Influencer World

Like the interdimensional demon in Stranger Things, there’s a monster lurking in the walls of your Influencer team. That beast in the room – complacency – is the one saying, “this is the way we’ve always done it.” Well, as you get ready for Season 2 this Friday, ask yourself this: Do billboard buyers pore over more data than your influencer team? The answer is probably yes; and that’s sort of okay for now. You’re actually in the majority – but it’s a majority quickly decaying in a market zooming past $5 billion. Don’t look so glum (or defensive)!...

Can Stranger Things 2 Revive Snack Pack (Again)?

Finished. Used-up. Catatonic. Knackered. These reductionist, ugly missiles paint a bleak portrait of your future. You were the king of frozen dinners or canned meats or lip balm. You were the go-to for canvas tennis shoes or aftershave. But now, they label you a “laggard brand”. And that tugs at your soul like a Dementor’s kiss – you’re just as good as that gluten-free, paleo-organic coconut oil lip balm that’s sucking away your market share, your budget, and your career. But even with a barren budget, you can recover. Realize that you are the one you have been waiting...

Recipe for a Perfect Influencer Campaign

The holidays are right around the corner, and brands are already coming up with exactly how to create the perfect influencer campaigns. There are so many qualities that go into making a successful campaign, it can sometimes be difficult to remember them all–and each of their significance in the process. So to make it easier, we have come up with the a recipe needed to cook up the perfect influencer campaign this holiday season. What you’ll need: 2 cups Authenticity 1 cup of Perfect Target Audience 1 cup of the Right Influencer ½ cup of Trust ½ cup of...

Should You Worry About Fake Facebook Influencers?

September 14, 2017 | Austin, Texas Influencer marketing, in some form or another, is here to stay. Budgets don’t rise by 400-600% in just a couple years on marketing fads and influencers are now gaming the system – a bullish sign. But where is influencer marketing in its lifecycle? Is it as big as it will get or a pimply-faced, socially-awkward teen? Maybe it’s still a cute toddler? Evan Asano, the founder of Mediakix, did an experiment: Create fake Instagram influencers, then see if these fakes could get payment from brands for posting on the brand’s behalf. You can...

Biggest Bloopers to Avoid in Influencer Marketing

Just in time for the official NFL Season Kickoff today, we’re talking about the three biggest bloopers in influencer marketing and providing tips on how you can avoid them. Influencer marketing has quickly been gaining popularity over the past few years – which is no wonder when it delivers an average $6.50 ROI across all industries. This year we’ve seen veterans investing more marketing dollars than ever before and rookies joining in on the game too. It’s a great way to gain access to trusted audiences and have your brand discussed among your target market in an authentic way...