Facebook’s Influencer Platform: The Good, Bad, and Ugly

Ok, let’s start with one ugly: the name. It’s called the “Brand Collabs Manager,” which sounds like something Gina would say on Brooklyn 99, only it’s not funny. Anyway, Facebook is apparently running out of ad inventory and, along with the top consumer brands in the world, looking to influencer-creators to appeal to all consumers, and especially younger ones. The tool is the other side of the influencer marketing contract and is essentially a search engine for influencers. Smart. But as with everything new, there’s the good, the bad, and the ugly. The Good Facebook is to be commended...

How to Make Your Influencer Campaign Not Be #Basic

School is back in session, fall is in the air, and people are getting back into their everyday routines. For marketers, the summer slump is finally over, and although influencer marketing should never be taking a summer vacay, many brands have saved their big influencer campaigns for arguably the most important quarter of the year. Autumn brings many opportunities to get back into the game: comfort foods, football, the start of holiday preparations. Since influencer marketing is no longer a new idea for brands, having the same old influencer plan or simply rerunning last year’s campaign is not good...

Why You Should Use IGTV In Your Next Campaign

We’re pretty excited by IGTV here at Mattr. Last week we asked the question: would the introduction of IGTV compel YouTube to up its game–to be more competitive in the quest to retain creators and maybe attract them from Instagram? We’ll find out soon enough, I suppose. But in the meantime brands and influencers are sniffing and poking this newly discovered species, trying to figure out just how best to leverage IGTV for upcoming campaigns. Guess what? It’s ready now! How It’s Different From YouTube Instagram designed IGTV to take the fight right to YouTube. They have thousands of...

Will the Threat of IGTV Cause YouTube to Step Up Its Game?

It seemed to appear out of the out of nowhere, surprising creators, users, and even brands. One day you logged onto Instagram and noticed a new little TV icon at the top of your screen…and all of the sudden we had IGTV. Out of the blue, this new feature has influencers and marketers alike questioning its potential and wondering how it can benefit their business. So, what is Instagram’s goal with IGTV? Are they looking for this new development to stand out like nothing else or is Instagram looking to take on YouTube as some much needed competition in...

How to Get an A+ on Your Back-to-School Influencer Campaign

Kids see them and recoil in horror; parents see them and rejoice. They are back-to-school advertisements, and at this time of year, they are impossible to escape. Billboards, magazines, television commercials — anywhere you look, back-to-school brands are eager to get your attention. But smarter brands have already figured out that social media is the way to go and activating influencers can better connect you to that younger generation that ignores other media. Even parents are being swayed on social media through lifestyle influencers and mommy bloggers about what brands are the best for their kids. But simply having...

Do Influencers and Politics Mix?

It’s fragmenting, ugly, contentious. Kant thought rational, universal morality prevailed among all humans. But politics has hardly ever been rational, right? As a tier one service provider for influencer marketing we’re often asked to lead an influencer campaign for a political candidate or ballot issue. We politely decline. Sure it’s tempting and at first glance, you’d think influencers would be perfect political spokespeople. They’re trusted, especially among younger voters, and can have huge followings. We see celebrities in the news lending their weighty voices to environmental issues and some are not at all shy about endorsing or cursing politicians....