Should You Worry About Fake Facebook Influencers?

September 14, 2017 | Austin, Texas Influencer marketing, in some form or another, is here to stay. Budgets don’t rise by 400-600% in just a couple years on marketing fads and influencers are now gaming the system – a bullish sign. But where is influencer marketing in its lifecycle? Is it as big as it will get or a pimply-faced, socially-awkward teen? Maybe it’s still a cute toddler? Evan Asano, the founder of Mediakix, did an experiment: Create fake Instagram influencers, then see if these fakes could get payment from brands for posting on the brand’s behalf. You can...

Biggest Bloopers to Avoid in Influencer Marketing

Just in time for the official NFL Season Kickoff today, we’re talking about the three biggest bloopers in influencer marketing and providing tips on how you can avoid them. Influencer marketing has quickly been gaining popularity over the past few years – which is no wonder when it delivers an average $6.50 ROI across all industries. This year we’ve seen veterans investing more marketing dollars than ever before and rookies joining in on the game too. It’s a great way to gain access to trusted audiences and have your brand discussed among your target market in an authentic way...

Hyperlocal Influencers for Your Cold & Flu Brand

Cold and flu season is just around the corner and brands have already spent all summer planning their strategies on how to reach consumers across the nation. But, one important thing to remember is just because brands are already preparing for flu season, doesn’t mean consumers are. In fact, according to gutcheckit.com “Consumers by and large aren’t planning ahead for colds and flus by buying medicine before symptoms strike. But rather waiting until symptoms arrive.” That is why it is important to be present in the consumer’s eye whenever the flu might hit. Knowing when and where the flu...

Seven Types of Influencers to Leverage for Tailgating Season

It’s no secret how big football and tailgating season is here in America. No matter who you are there is always something to enjoy about this season whether it’s the game, the food, the parties, or even the getting dressed up. And it shows in what we spend – according to Ad Age the average tailgater spends $576 annually on food and beverages at tailgating parties alone. But the spending doesn’t stop there. There is more to tailgates than just grilling and drinking; apparel, party decor, snacks, music, trucks, tents, and sports gear are just a few other of...

Best Millennial Influencers for Back-to-College Campaigns

It’s only the start of summer, but it’s never too early to start thinking about back-to-school shopping–ESPECIALLY if your back-to-school target market is college students.  According to the National Retail Foundation, consumers will spend about $27 billion this year on back-to-school shopping, but $48.5 billion on back-to-college shopping! How, you ask?  Well a lot more goes into back-to-college than just clothes and pencil bags –Students now have to look at things like laptops, furniture, and even kitchenware. It is the first time many students will be on their own and there are products they don’t even think about needing...

Use This 1 Weird Trick to Find Amazing Back-to-School Influencers!

I CANNOT believe you clicked on that headline! But rest assured; no endless clicking and credit card will be required to learn the “1 weird trick.” So let’s melt through the belly fat and get to it. The reality: Back-to-school campaigns can be the most boring projects of the year. Back-to-college? Lots of options – will millennials want a futon or bed? Mac or PC? They will be picking out the clothes, thank you very much. It used to be so easy (and inexpensive) for parents. But back-to-school is notebooks, calculators, pens/pencils, a new lunchbox to replace the moldy...