Have Travel Influencers Lost Their Influence?

Where they were once an important part of the influencer game, travel influencer content has become closer to that of a celebrity rather than your everyday mid and micro level influencers. And we all know the ineffectiveness of celebrity influencers. Sure, they have the reach and the engagement. But is that really all you need to connect with an audience? Travel bloggers are celebrities for Generation Y. They live a life that a lot of people want, but only a small minority could ever relate to. For instance, take that recent article by the New York Post that stated a “gramworthy”...

Week 2: @TheCatCop is Ready to Rip You Off

Last week I wrote about Fake Influencer Audiences and that I was going to buy some followers for my cat’s new Instagram account. I had no idea how easy it would be, honestly. And how “good” is his audience? Unless George learns how to meow in Portuguese, he’s going to continue to lose audience. A simple Google search revealed several companies looking to boost your followers. The one I chose cost $10 for 1,000 followers, or a penny per audience member. It took about 3 days for George’s “order” to be processed–then the followers came fast. He maxed out...