Austin Firms Handle Influencer Campaigns For Companies

(Originally posted in Austin American Statesman) In 2012, Sarah Ware founded a company called Markerly that built tools to make it easier for bloggers to share their content on social media. Ware said their widgets allowed Markerly to gather data on which bloggers were “truly influential” based on how many people were sharing their content. So Markerly had the idea of sharing this data with brands interested in working with these social media influencers. Soon, they were making more money off their influence marketing business than the widgets. Markerly, which started in San Francisco but moved its headquarters to Austin,...
Non-Paid Ways to Activate Holiday Micro Influencers

Non-Paid Ways to Activate Holiday Micro Influencers

The holiday season from Thanksgiving through New Year’s produces more sales than at any other time throughout the year. Holiday gifts, Black Friday deals, and post Christmas discounts result in consumers dropping massive amounts of cash (or credit, in many cases!). This, of course, means that the holiday season is one of the most marketed times of year. It’s also the time of year to jump on micro influencers to help spread your brand’s holiday cheer. During the holiday season, many brands, especially those who sell products through retail channels, are looking for creative ways to set themselves apart...