5 Local Golf Influencers to Follow During the US Open

The U.S. Open is arguably the biggest golf tournament of the year; the Super Bowl for many avid golf fans. The first round of this second major tournament of the professional golf season begins this Thursday, June 18th! While many fans will be following the likes of Tim Rosaforte, Brandel Chamblee or any number of known golf reporters from the big outlets like the Golf Channel, Golf Digest or Sports Illustrated to learn the latest updates, there are some lesser-known, but possibly more influential locals who can also provide you with some valuable insights. Maybe you’re a golf fan...

Sports Influencers to Follow During 2015 #NBAFinals

With Game 1 of the NBA Finals under our belt, we know all you basketball fans can’t get enough news about the game. Using the Mattr app, we found these under-the-radar sports reporters and media outlets who are watching, commenting, and tweeting about the #NBAFinals as close, if not closer, than you are. Make sure to follow them on Twitter! WARRIORS Golden Gate Sports – A Bay Area sports site covering Warriors, Niners, Raiders, Giants, A’s, Sharks, Kings, NCAA, preps and more: https://twitter.com/goldenbaysports Sam Laird – Senior Sports Reporter for Mashable: https://twitter.com/samcmlaird Ryan Field – Anchor and Host for FOX Sports...

New at Mattr: Social Search and Sentiment

After another impressive feature push from the Mattr developers this week, we thought it was an ideal time to share some of our most exciting platform updates over the last month (all suggested by YOU) in more detail.  Here’s the latest: Social Search On the ‘Navigation Bar’, you will now notice a new tab called ‘Social Search’.  This feature allows you to search live across social networks to identify influencers outside of our influencer pool. Although we currently have over 22 million influencers, you may sometimes come across certain content or topics that need more hashing out to identify more influencers....

The Best Metrics for Influencer Success

As a marketer, you’ve likely been through the exhausting experience of trying to explain the value of online engagement to a client or stakeholder. It’s especially hard to communicate this message: It’s not all about the numbers. In fact, number blindness is a big problem in marketing. Execs want metrics and a solid ROI to back up their programs, and that’s understandable. It’s your job to help them see how online metrics can be measured. It’s also your job to convey the value of the relationships you form with your audience along the way. This is especially important when...