Values Bring Devoted Customers Who Will Pledge Allegiance

(originally published in Entrepreneur.com) Jack Trout, an old mentor of mine, used to say that branding is “what other people say about you.” For most companies, though, the message that defines the brand comes from the elevator pitch — a carefully crafted and succinct value proposition. The only problem is that when your company needs to pivot, the ideas your brand was built upon may no longer transmit the right message. So, what can your startup rely upon if not an elevator pitch? The answer is a carefully chosen core value. In his theory of basic human values, social...

New at Mattr: Audience Analysis & Group Communication

Once or twice a month, our busy, brainy developers release a batch of really important platform updates that have recently been suggested by users. Here’s the latest: Audience Analysis Discovering influencers for your brand is fine but you really want to know about the audience they have influence over, right? After all, they’re your real consumers. So we created an audience analysis for both the individual influencer and a group of influencers in a report. Take a look: Instant Reports For any analysis that lists influencers (like ‘Audience’ or ‘Who Influences Them’) you’re now just two clicks away from a...

Influential Marketers to Follow at SxSWi

Whether you’re attending a conference in person or following along digitally at home, it can be difficult to keep tabs on what’s happening. There’s so much going on that it can be overwhelming to keep up with all of it. Social media, especially Twitter, has made it a bit easier. A Twitter stream can now keep you in the loop and bring you information from real attendees, there’s no longer a reliance on only journalists. Still, even that can sometimes be daunting. So many conference attendees tweet their every move with the #conferencehashtag that Twitter can become diluted. How...

The Marketer’s SxSWi Day Schedule Sampler

South by Southwest is practically here and the streets of downtown Austin will be crawling with techies, marketers and more beginning this Thursday! Over the past two weeks we’ve published a couple of posts to help prepare you for SxSWi: Ten Sources to Inspire the SxSWi Marketer Four SxSW Events Made for Marketers Hopefully you were able to use some of that info to begin preparing and settling on your schedule while in Austin.  Perhaps the most difficult part of scheduling a SxSW trip is deciding on your day schedule, though. There are so many panels, sessions and speakers –...

Mattr Named One of the Top Startups to Watch in 2015

Today Mattr announced that it has been named one of Built in Austin’s Top 50 Startups to Watch in 2015. Mattr joins forward-thinking startups such as Apptive, Balcony, Cratejoy, Everfest, Paybook, Spanning, and TrendKite on this year’s list. As marketers continue craving more qualitative analytical information on their customers, the popularity of Social Segmentation technologies is rapidly increasing. With so few companies currently providing marketers with deep data on both their audience and their influencers, those possessing that ability, such as Mattr, are increasingly seen as valuable. “Mattr was built to solve a key challenge facing marketers by focusing...