Online Market Research. It’s Like Riding an Ostrich.

“Online Qualitative Market Research”. What the heck is that? And why should I care? If you’re asking yourself these questions, read on. If you’re asking yourself these questions yet do not read on, then when you pull your head from the sand you may find yourself in the most lonely and sad states: irrelevant. But I know you’re not going to do that. You’re going to ride the ostrich. Digital. Big Data. Social. You hear these buzz terms and, because they’re labeled ‘buzz terms’, you dismiss them. But think about the companies who dismissed buzz terms like ‘ecommerce’, ‘digital...