Hyperlocal Influencers for Your Cold & Flu Brand

Cold and flu season is just around the corner and brands have already spent all summer planning their strategies on how to reach consumers across the nation. But, one important thing to remember is just because brands are already preparing for flu season, doesn’t mean consumers are. In fact, according to gutcheckit.com “Consumers by and large aren’t planning ahead for colds and flus by buying medicine before symptoms strike. But rather waiting until symptoms arrive.” That is why it is important to be present in the consumer’s eye whenever the flu might hit. Knowing when and where the flu...