New at Mattr: Activate Influencers and Track Engagement

New at Mattr: Activate Influencers and Track Engagement

Here at Mattr, 2016 has already been an exciting year! Some of our most anticipated Influencer Marketing features have been added in January, like the ability to activate influencers,with more coming the next couple of months! Here’s a breakdown of what you will now see in the app. Activate Influencers for a Campaign Users now have the ability to create an influencer campaign through Virtual Agent. Search through our pool of Featured Influencers, select and monitor influencers based on your unique campaign goals, and then activate those influencers, instantly, for campaigns. Set campaign details, like specific hashtags to be...
Influencer Marketing to Show Steady Progress in 2016

Influencer Marketing to Show Steady Progress in 2016

Driverless cars, bitcoin, Airbnb – technology, alongside innovative business models, have been changing the way we’ve done things for decades. Advertising is a market that feels destined for a major disruption. We’ve seen that millennials and Gen Z consumers won’t go for digital and, even with more creative content and new platforms, clickthrough rates have remained dismal. Think about it: what else would you buy that has a success rate of less than one out of a thousand? That’s a failure rate, not a success rate! Marketers know we need to evolve the model of getting a brand’s message to the...