Real Talk: Overcoming Obstacles During an Influencer Campaign

Real Talk: Overcoming Obstacles During an Influencer Campaign

Our last installment of the Real Talk series focused on helping your influencers understand your brand messages, while also spreading the word via their own personal style. Picking up at where we left off, you’ve now provided the influencers with your brand’s message pillars and given them the guidance to use their creative freedom to spread the word. So what’s next? – actually executing the campaign. This is a crucial point of your relationship with your influencers. You can’t look at the campaign with a set it and forget it attitude. Using influencers can reduce the time on your...

Real Talk: Helping Influencers Understand Your Brand Messages & How to Personalize Them

Every brand has its own way of talking. Certain words or phrases may be used while others are actively avoided. Statements could be simple and direct or full of imagery and emotion. Tone might be educational and helpful or sarcastic and humorous. A brand’s talking style differs greatly from one to the next, but on top of the style, every brand also has certain brand messages that emphasize its product or services, competitive advantages and experience. Altogether, there’s a lot that goes into how a brand presents itself. When you work with influencers, it’s important that they understand your...
Real Talk: Creating Your Campaign & Finalizing the Influencer Relationships

Real Talk: Creating Your Campaign & Finalizing the Influencer Relationships

Last week we kicked off our Real Talk series on influencer marketing with a post on how you can use Mattr to analyze and choose influencers for a campaign. Today we’re following that up with a post guiding you through the next phase of the influencer marketing lifecycle, creating the actual campaign. You’ve done your research and decided which influencers you want to work with, but what now? How do you establish a relationship between your brand and these influencers? The first step is creating the influencer campaign. — Set your objectives. What is the purpose of the campaign?...