3 Reasons to Use Influencer Marketing for Mother’s Day

Mothers are hard to shop for, there is no doubt about that. Especially if your mom is anything like mine and the only response you get when you ask her what she wants for Mother’s Day is “oh…nothing” or some vague response about just hanging out with the family for the day. Sometimes moms themselves don’t even know what they want for Mother’s Day. Since mothers are always on the go and constantly busy taking care of an entire family, they can be hard to reach. Getting the attention of moms, especially millennial moms, is a task all in...

Awareness Is No Compromise for Pharma Influencers

The Long Game What’s Pharma doing with Influencer Marketing? Based on the number of inquiries we receive, Pharma is fast-tracking toward the pre-clinical research phase. Marketing executives are seeing more articles about influencer marketing pop up on their phones and thinking, “Yes! We need to generate awareness among younger consumers – and social influencers are literally our only channel.” Will they take the time to research and experiment? Well, yes; Pharma is uniquely suited to play the long game. It’s in their culture. And yet, the decision cycle for experimenting with influencers has more facets than what you’d find...

Brands vs Influencers: The Fight for Creative Control

If you have ever worked as the middleman in an influencer marketing campaign, as we do here at Mattr, then you often see the fight–the brand vs the influencer. Who gets creative control? Who gets the final decision? On the one hand, the brand knows marketing and their brand, but on the other hand, the influencer knows their audience. These two sides need each other, and the key to success is to strike a balance. But before deciding what that balance should be, it is important to understand both sides of the debate. The Influencer The first thing to...