Should You Worry About Fake Facebook Influencers?

September 14, 2017 | Austin, Texas Influencer marketing, in some form or another, is here to stay. Budgets don’t rise by 400-600% in just a couple years on marketing fads and influencers are now gaming the system – a bullish sign. But where is influencer marketing in its lifecycle? Is it as big as it will get or a pimply-faced, socially-awkward teen? Maybe it’s still a cute toddler? Evan Asano, the founder of Mediakix, did an experiment: Create fake Instagram influencers, then see if these fakes could get payment from brands for posting on the brand’s behalf. You can...

Biggest Bloopers to Avoid in Influencer Marketing

Just in time for the official NFL Season Kickoff today, we’re talking about the three biggest bloopers in influencer marketing and providing tips on how you can avoid them. Influencer marketing has quickly been gaining popularity over the past few years – which is no wonder when it delivers an average $6.50 ROI across all industries. This year we’ve seen veterans investing more marketing dollars than ever before and rookies joining in on the game too. It’s a great way to gain access to trusted audiences and have your brand discussed among your target market in an authentic way...