Brand Laryngitis: Losing Your Voice to Millennials

Brand Laryngitis: Losing Your Voice to Millennials

By Jack Holt, Mattr CEO It’s not much of a secret anymore: Kids don’t trust what brands tell them. Think back to your teenage years — when your parents told you to do whatever. (You’re the parent in this scenario, by the way.) Why is this so different? Because by 2020, those kids — millennials and Gen Zs — will spend $200 billion in the US. Also by 2020, Gen Zs, (kids born after 2000), will comprise 40% of our economy (source: Nielsen). So if you’re counting on digital, social, or TV ads to get your message through to consumers, you’re liable to be shifting...