Small Business Influencer Awards- Recognition for the SMB Community

The Small Business Influencer Awards voting went live this afternoon, and our CEO and Co-Founder Jack Holt was one of the many worthy people to be nominated in the Leader category (Go Jack!). As we greatly appreciate the nomination, we also agree that helping to bring attention to small businesses and those that support them is a pretty big deal. So we’re doing our part and helping to spread the word. There’s some great information about the Small Business Influencer Awards included in the press release below, as well as several reasons why this award stands out from others. As...

Why (You Think) The Ice Bucket Challenge is Stupid

“Why don’t they just give some money to ALS and skip the stupid Facebook video?” If you’ve thought something like this, you’re not alone. In fact, millions of people probably share your opinion. And all of these people have some specific values in common. You’re not a bad person; it’s just that the craze around the Ice Bucket Challenge pushed your “scorn button”. Why? Bringing this thought to work, does your brand marketing push your consumers’ buttons? So far, the Ice Bucket Challenge has provided a whopping $41 million in donations.Intellectually, you know this couldn’t have happened without the awareness...

Retarget Your Back-To-School Campaigns Before the Bell Rings

(Originally posted in Business2Community) Backpacks in banner ads. School supplies in search ads. Fall clothes in Facebook News Feeds. Chances are, you’ve seen a few of these in the past couple of weeks. With back-to-school campaigns in full swing, your marketing team has already spent lots of time figuring out how to best target your customers with relevant ads, but your efforts shouldn’t stop there. As campaigns roll out, it’s important to understand how to follow brand conversations, use analytics, and tweak campaigns appropriately to ensure your messaging continues to hit the mark. The Power of Retargeting For most...

Aeropostale Pumps Up Their Marketing GPA for Back-to-School

Aeropostale is trying on something new for this year’s college back-to-school. And according to an internal marketing study we conducted at Mattr, I think they’ll clobber both American Eagle and H&M – two retailers serving different segments of the teen fashion market. Back-to-school season is here, and brands are pulling out all the stops to attract the attention of college shoppers. Combined spending for the back-to-school and college market is estimated to hit $75 billion in 2014, with more than half of that being spent on clothes, dorm furniture, electronics, and school supplies for college students. These shoppers aren’t one big homogenous group. To...