The ‘Mad Men’ Marketing Era is Long Over

(Originally posted in Entrepreneur.com) The impending Mad Men series finale is causing a stir in the social sphere: Viewers are reluctant to say goodbye to the characters, who represent the quintessential ’60s experience. One reason may be the intimate look the series has depicted of the advertising industry during that decade. Another may be its insightful glimpse into a time of hard-and-set demographic lines — which in turn provides a significant lesson for modern business owners. In short: We’re no longer in the Mad Men era, and our marketing shouldn’t be, either. Today, lines between gender, culture and age are fuzzy. Same-sex couples are...

Mattr Recognized as a Top Startup to Watch in Austin!

Symmetry50 names Mattr as a Top 25 Startup to Watch in 2015. Mattr provides rich context around a brand’s influencers, their audience, and their psychographic profiles by uncovering personality traits, interests and values.   Today Mattr announced that it has been named to Symmetry50’s ‘The Top 25 Startups to Watch in Austin’ list, joining local innovative startups such as Umbel, Unseen, Burpy and Favor. The top startup recognition is Mattr’s second in a month after being named one of the top 50 Austin startups to watch by Built in Austin in March. “We’re humbled to be getting so much...

Engage Influencers in the Early Stages of Product Development

(Originally posted in Noobpreneur) Influencer marketing is like hosting a dinner party. You invite the coolest people you know, bring out your best china, make them feel special, and hope they go home and tell their friends about how tender your scallops were. Influencers are the people a brand desperately needs to hang out with. They have active followings on social media, and they’re on the front line of their audience’s trends and attitudes. By connecting with these powerful people, you can position your brand on the cutting edge of all things innovative and desirable. So, why don’t you...