World Cup Advertising Wars, Part 2: How to Boost Your Campaigns

Rewind 4 years, and you might recall Adidas and Nike as the top Marketing contenders for World Cup gear, with Adidas as an official sponsor, and Nike as their ambush Marketing competitor.  Both brands were extremely successful with their campaigns, partly because the 2010 World Cup events showed the highest numbers for a sporting event ever on social, providing a great way to increase engagement amongst soccer fans.   Fast forward to 2014, and not a lot has changed in the battle of the boots and jerseys.  Adidas has again claimed a spot as an official sponsor, with Nike...

Your Feedback Mattrs – 4/22/14

It’s time once again for another installment of ‘Your Feedback Mattrs’. This is where we go over recent changes and keep you informed of what’s in the development queue. We rely heavily on your feedback to prioritize what is important. We all love hearing how you’re using or would like to use Mattr so please, please, please keep the feedback coming. Here are some of the recent changes to Mattr: Persona ‘View More’ Page All of the changes we’re covering today are from the ‘View More’ page of your personas. Discover the demographics, interests and personality traits of your...

World Cup Advertising Wars: How To Compete with the Big Guys

The World Cup hype has officially started!  And if you’re in Marketing/ Advertising, you’re probably keeping a close eye on the various campaigns that have been introduced to pay homage to one of the world’s most watched sporting events. Some of the first to release their campaigns were the big soda brands.  World Cup sponsor Coca-Cola and competitor Pepsi have both recently launched TV spots, and there’s already lots of chatter on who got it right.  That answer might seem subjective to most.  But as Marketers know, putting together a campaign that speaks to the right audience takes more...

4 Guidelines to Discover Your Brand’s ‘Evergreen’ Hashtag

(Originally posted in SteamFeed) As a digital marketer, you work in a world of instant gratification and insatiable curiosity. Your target market is used to engaging with an extraordinary amount of information at home, at work, and on mobile devices through social media. The hashtag is the unifying element that will take your marketing campaign to the next level. The mechanics of a hashtag, particularly popular on Twitter, Google+, and Facebook, allow any user to curate her social stream with just one click. No complicated searching and following particular people or causes. Just click, point, and be entertained. Want...