What Facebook’s War on Ad Blockers Signals for Digital

What Facebook’s War on Ad Blockers Signals for Digital

By Jack Holt, Mattr CEO (Originally posted on Medium) Recently the New Yorker reported on Facebook’s real reason for ending the peace between ad blockers and publishers. But instead of a crushing, Soviet-like strategic salvo, this latest offensive in the war on consumer happiness is more like a roll-up play in Senior and Assisted Living properties. On second thought, maybe it is very Soviet-like; it’s one big place where the brand voice will go to die. The News: Apple’s mobile ad blockers, which have earned a lot of attention, work only on Safari’s mobile browser. But Apple’s entire mobile platform...
Podcast: Show Me the Data with Matt Mullican

Podcast: Show Me the Data with Matt Mullican

http://feeds.soundcloud.com/stream/271672785-and-it-is-amazing-show-me-the-data-with-matt-mullican.mp3Podcast: Play in new window | Download Host: Kyle Leach, Mattr Guest: Matt Mullican, Data Scientist at Mattr Show Me the Data Behind the Influencers In Episode 3 of our ‘And It Is Amazing’ podcast, Matt Mullican discusses the data behind the best online influencers. He shares compelling info and quantifiable metrics pulled from the top-engaged travel influencers in the Mattr app. He points out that the data team at Mattr processes and analyzes over 15 million social posts a day to accurately measure these unique metrics, including engagement metrics.   “The top engaged posts rarely repurpose content taken from other channels...
Reach Does Not Determine an Influencer’s Worth

Reach Does Not Determine an Influencer’s Worth

Last month, an article was published on AdWeek about the worth of influencers’ social posts. It focused largely on female celebrities, mentioning that the top six influencers currently are Selena Gomez, Rihanna, Beyonce, Taylor Swift, and Kendall and Kylie Jenner. These six women were deemed the top influencers by D’Marie Analytics, a social measurement company, which also found Gomez to be the most influential, with individual social posts worth up to $550,000 each. That’s right. One 140-character tweet or one Instagram selfie from Gomez could cost a brand a whopping $550,000. Where did the $550,000 figure come from? Frank...
How Influencer Marketing Supports Sustainability

How Influencer Marketing Supports Sustainability

(Originally posted in Conscious Connection Magazine) Climate change, resource depletion, and consumption increase, are all sustainability issues caused by human actions and habits. Over the last decade, the concerns of what may happen to our planet as a result of these actions, and how future generations could be affected, have escalated to the point where individual people and organizations alike are realizing there’s a need for change in order to stem some of the damage that has been done. As sustainability concerns continue to grow, more and more businesses are looking for proactive ways to do more than simply...