Cultivate the Most Engaged Audiences Through Mid and Micro Influencers

Cultivate the Most Engaged Audiences Through Mid and Micro Influencers

Though the number of brands creating formalized influencer marketing programs has increased greatly over the past few years, it’s not really a new function if you think about. In its purest form, it’s been done for years and years. Brands just didn’t play such a significant role. Think about it. Since products and services first started to be sold, buyers have looked for information and recommendations from people other than the brands offering the products and services. Family, friends and celebrities (before celebrity endorsers became a thing) were all the earliest form of influencers. Everyone is Influential Today, influencer...
When to Cut Ties With an Influencer

When to Cut Ties With an Influencer

You’ve put lots of time, effort and resources into finding influencers to work with on your campaign. You’ve educated them on your brand and goals, given them assets and answered all the questions they have. After the campaign is up and running, it’s smooth sailing. Everything is going well. They’re bringing people to your website or improving clicks or whatever your objectives are. But then it happens – they do something… Maybe that something just makes you a little uncomfortable, but maybe it goes further and makes you cringe. It may not even be something they did that directly...