Everyone’s an Influencer: How Brand Loyalty Affects Holiday Shopping

Everyone’s an Influencer: How Brand Loyalty Affects Holiday Shopping

  (Originally posted in Business2Community) We all know the stereotype of the Apple fanboy (or girl). It almost doesn’t matter what problems arise with Apple products — or if the competition’s technology is better — Apple fans remain loyal. And, more importantly, they remain rabid defenders and promoters for their favorite brand. Your company may not be the next Apple, but that’s not to say you can’t cultivate the same kind of loyalty. In fact, it’s crucial that you do, especially during the holidays. This holiday season, an estimated 66 percent of consumers will shop at their favorite retailers as opposed...
3 Tips To Keep Your Brand Healthy in 2015

3 Tips To Keep Your Brand Healthy in 2015

(originally published in Entrepreneur)   “Sorry. I won’t even consider that brand.” As I finally figured out what the robin’s egg blue tinge on my fingers came from, I recalled my buying journey earlier that day. And it was an ambitious journey. Buying jeans isn’t easy for anyone, but it’s especially difficult when you’re shopping for cool-guy jeans with a dad-jeans body. The brands and style choices are staggering. There’s selvage, raw, distressed, boot-cut, straight leg and skinny varieties. The brands have interesting, americana names like The Flat Head, Sugar Cane Co., and Imogene and Willie. But after a...