Infographic: Who’s the Audience? FIFA World Cup Edition, May 18

World Cup 2014 is being touted as the ‘Social Media World Cup’.  After the huge surge in social media activity during 2010 games, that’s no surprise.  With so many people actively engaging with the World Cup on social, it makes sense for sponsors and Marketing Ambushers to use social data as an additional market insights resource to help plan or optimize their campaigns. That being said- which sponsor or brand is currently reaching the right soccer audience based on last week’s @FIFAWorldCup Twitter engagement? At Mattr, we’re analyzing these brands every week!  By taking a sample of @FIFAWorldCup engagers,...

How to Take Control of the Second-Screen and Dominate the Twitterverse

(Originally posted in The Agency Post) Nothing beats Twitter as the ultimate second-screen tool. Even Nielsen can’t track viewer emotions in real time as thoroughly as Twitter, where context curation using hashtags is making it easier to target the right audience at the exact moment they’re interested in the topic. But engaging viewers on their second screen can seemed forced if you don’t choose the right hashtags or the right programming. If you’re looking to jump on the second-screen bandwagon, here are some tips to get you started. 1. Locate Hashtags in Popular Media “Good Morning America” is one...

Identify Your Brand’s Celebrity Match with Twitter

(Originally posted in Social Media Today) When it comes to signing on celebrity endorsements, most brands are looking for the hottest celebrity they can find. But landing a huge star is no guarantee of brand success — just look at Alec Baldwin and Wegmans Food Markets or Kim Kardashian and QuickTrim. These brands assumed that the star’s popularity would do the work. It didn’t, and the promotions failed. The chemistry that makes a celebrity endorsement successful is much more than popularity and price; it’s about finding the right celebrity for your target audience and developing a relationship between the...

World Cup Advertising Wars, Part 3: Your Audience is More than Soccer

Ask many a sports enthusiast and they would probably agree- a sporting event just isn’t complete without a cold beverage.  Specifically, a cold beer.  And that mentality holds true for the previously dry stadiums of Brazil, which will be required to serve beer in all 12 stadiums hosting the World Cup matches. That’s reason enough for Budweiser to take the role of official beer sponsor again this year (they’re one of FIFA’s longest standing sponsors).  Pushing to be recognized as an International beer brand, U.S. brewed Budweiser has a suitable Marketing canvas through the World Cup. Their ‘Heroic’ World...

4 Tips to Expand Your Brand During the FIFA World Cup

(Originally posted in Memeburn) 1.73 billion — that’s how many people use social networks around the globe. And when consumers take an interest in major world events, those events become social as well. With almost 1-billion viewers in 2010, the FIFA World Cup is the perfect opportunity for companies to break into the market of global social marketing campaigns in a cost-effective way. But for some reason, many companies still seem hesitant to jump into the conversation. Without experience in the global advertising market, the noise of hundreds of thousands of users on a given topic might seem confusing at first....