Fashion Forward: Why Fashion Brands Belong on Pinterest

Fashion Forward: Why Fashion Brands Belong on Pinterest

Fashion Week in Paris just wrapped up, and like fashion, Pinterest is a visual medium. That’s why 40 million people actively use this booming social network to get visual inspiration each month. So it’s no wonder fashion brands living on visual appeal are creating a Pinterest presence to garner people’s attention and showcase the full spectrum of their aesthetic. Kate Spade is a fantastic example. Each of the famous fashion label’s pinboards interprets the brand’s message in creative ways and demonstrates exactly what Kate Spade stands for. Although Pinterest isn’t limited to clothes, makeup, and jewelry, it’s an excellent place for fashion brands to interact with...
Prepare a Visual Social Feast and Consumers Will Bite

Prepare a Visual Social Feast and Consumers Will Bite

(Originally posted in Spin Sucks) For this year’s back-to-school season, TOMS launched a contest aimed at increasing visual engagement on Pinterest. #TOMS Give Back-to-School encouraged people to create a pinboard and pin their favorite outfits using only items found on the TOMS website. While primarily known for shoes, TOMS wanted people to see they could wear the brand from head to toe. To compete for the $500 TOMS gift certificate, pinners created a special board for the contest and tagged every pin with “#TOMS Give Back-to-School.” TOMS scored huge brand awareness and sales during the contest as pinners posted...
New at Mattr: Values-Based Segmentation and Influence Marketing

New at Mattr: Values-Based Segmentation and Influence Marketing

The Unexpected is Amazing. Or Terrifying. What if your audience wasn’t what your research said it was six months ago? You already know Mattr is big on personality, giving you qualitative answers in 60 milliseconds instead of 60 days (or more). What if we went a step further and you knew if your audience was conservative or liberal, traditional or non-conformist, an early tech adopter, and even its degree of price sensitivity? We did. Imagine how much that information could impact your advertising, content and PR strategies, especially in real time advertising. In short, surprises are awesome–so long as...