Best Dads to Follow on Instagram

Scrolling through Instagram it’s hard not to come across a mommy blogger; they seem to be everywhere these days. And while we love our mom bloggers and everything they do, we also can’t forget about the dad bloggers on Instagram. Father’s Day can sometimes get overlooked in comparison to Mother’s Day. After all, around $10 billion less is spent each year on Father’s Day than on Mother’s Day.  However, the number is growing each year. According to nrf.com, Father’s Day spending will reach a record high of $14.3 billion this year. One reason for this could be the rising...

4 Ways to Authentically Engage Influencers for Your Summer Campaign

Summer is right around the corner, and with it we know your advertising and branding campaigns are heating up. Influencer campaigns have been one of the leading strategies for consumer marketing this year, and since social activity increases in the summer – by over 26% according to Facebook – it’s no time for your marketing efforts to take a vacation. To help get your gears going on how you can authentically engage influencers during this peak social season, our team has put together four ways you can incorporate influencers into your campaigns this summer:   Grilling and Entertaining Besides...

3 Millennial Moms You’ll Love for Summer Campaigns

Our babies are growing up (and having babies)! Millennial Moms are hotter than Hamilton tickets for influencer campaigns. And because they’re savvy about such things, there are a lot of them out there. Better choose wisely. Finding the “right” influencers is the most demanding task in a campaign. And now, with influencer marketing taking off faster than Chris Pratt shed weight for Guardians of the Galaxy, the choices can quickly cause you to give in and have that glass of wine now. So what makes the “right” influencer? Take a peek at these amazing millennial moms–but first, read what...