Be #Thankful for Influencers This Holiday Season

As we gather around the Thanksgiving table this year, digital marketers have a long list of things to be thankful for: family, pumpkin pie, Black Friday sales, and…social media influencers? If your social media influencers aren’t on your list, they should be. They’ve been driving traffic, leads, and sales for your business all year, and they’ll continue to spread the love throughout the holidays. One brand in the “thankful” spirit is Lexar. The memory card and flash drive company’s social media campaign asks users to use the hashtag #LexarThankfulTweet to describe what they’re thankful for this season. In exchange, participants are entered for...
Is Facebook Turning Into a Brand Nanny?

Is Facebook Turning Into a Brand Nanny?

Facebook’s recent newsfeed algorithm changes might feel like yet another twist of the ear for brands. The changes mean that brands’ purely promotional updates won’t be seen by as many consumers. Although Facebook is doing this to improve the consumer experience, it’s actually a good thing for brands. Facebook is taxing these “brand cigarettes” out of your reach, saving your brand’s vital organs from a slow and painful death. All this while making the marketing world a nicer place to live. The rationale for metering these posts is a nanny state done right, in my opinion, and would have been...
Sports Fans: The Ultimate Social Influencers

Sports Fans: The Ultimate Social Influencers

It’s well-known that sports fans are some of the most dedicated, passionate, and — dare we say — shameless fans out there. Any group of people with members who will make a pitcher want to cry or pay $8,000 for used dentures deserves the honor of being called the most passionate, don’t you think? While these fans are already extremely invested in their favorite teams and athletes in real life, they’re becoming more and more passionate online, too. Research indicates that social media users are most active during sporting events, and 45 percent of 18- to 35-year-olds follow sports teams or athletes online. They engage with...