How to Be Like Anchorman 2, and Pull Out All the Stops in Your Campaigns

With ‘Anchorman 2: The Legend Continues’ being the buzz of the holiday season, Forbes brought up a great question in their recent post asking “Can all brands be this successful with their Social Media Marketing, or do you have to be an established brand with a rabid fan base?” Being established does help quite a bit, as the article points out.  But it also mentions that as long as your brand brings social to the forefront of any planned campaign- and this includes everything from social listening, to pulling market insights, to planning a social campaign to run parallel...

Is Tyra Banks the Best Spokesperson for Special K’s #FightFatTalk?

Kudos to Special K for creating a Marketing campaign geared towards women to help end the negative habit of ‘fat talk’ while shopping.   As originally posted in this AdRants post, Special K, in a move similar to Dove’s Beauty campaign, has made a commitment to urge women to quit talking about how fat they think they are.   This is a noble move on Special K’s part, since according to Psychology of Women Quarterly, 93 percent of women engage in fat talk.  Let’s face it, we’ve all been one of those women (or men!) who’ve critiqued ourselves in some form...