MATTR Stirs the Pot with Cost per Engagement Influencer Pricing

MATTR announces cost per engagement pricing for more transparent and less risky influencer campaigns. “CEOs are checking Instagram for their influencers’ posts..they’re demanding accountability” AUSTIN, TEXAS (PRWEB) APRIL 20, 2017 Named a world top 50 innovator by Unilever/Foundry, influencer marketing provider MATTR is satisfying the need for transparency and risk mitigation for brands. As the influencer marketing industry continues to expand and evolve, brands are looking to influencer marketing providers not only to identify influencers and manage relationships, but also to direct how influencers get paid for the work they do. Until now, there has not been a standard...