Real Influencers of #FamilyTravel

August is almost here, which means despite the children’s protests, summer is coming to a close. Parents looking to make new memories with their families before the school bell rings can find some great inspiration from everyday social media users who publish various travel-themed posts. Using the Mattr app, we searched specific family travel keywords and hashtags to identify and dynamically categorize micro-influencers from across the social media ecosystem. Check out these summer vacation ideas recently published on social: Charmin of TheMomiVerse and her family just enjoyed a trip to Rocky Mountain National Park. Katie of La Jolla Mom...

A Startup’s Guide to Micro-Influencers

(Originally published in Entrepreneur.com) Celebrity influence doesn’t come cheap. Macro-influencers with massive followings could probably get away with charging two months’ payroll to promote awareness of your brand among their millions of followers. But, take heart: Set your sights a bit lower and you’ll be able to widen your reach and get better uptake for less money. First, understand who micro-influencers are: the everyday social account gurus who are passionate about their topics. Second, think of micro-influencers as angel investors: They’re passionate about what you do and personally invested in it. These influencers provide authentic promotion, have 10,000 or fewer Twitter...

Talking Influencers in Cannes: What’s Next in Influencer Marketing

We’re settled back in Austin after a few days of Azure coasts, bleached sands and the constant roar of a dozen languages that epitomizes Cannes where Mattr was named one of Unilever’s Foundry 50. Dubbed as a “festival within a festival” within Cannes Lions International Festival of Creativity, Foundry 50 is an initiative led by Unilever to find leading marketing technology startups to help brands better connect, engage and relate with people. I had the opportunity to present our vision on technology and how it’s shaping the world of marketing and advertising. And as we heard from attendees and other...