Ten Sources to Inspire the SxSWi Marketer

Reality check. South By Southwest is two short weeks away! While many of you are probably busy arranging travel and choosing the sessions you’ll attend, we at Mattr are busy finding those marketers, advertisers and social stars who are destined to be big influencers at SXSWi (after all, we are an influencer identification platform). They may not all have massive followings like your typical celebrity influencers, but in reality, they’ve already proven their influential status within their industries, online and beyond. We’ll be releasing our list of influencers closer to the conference, but as we’ve been identifying them, we’ve...

Mattr DNA: Identifying Over-Indexed Interests

You might notice in our upcoming release that Mattr will only show you the over-indexed interests of your influencers. This is a big, exciting change for our app.  Read on to learn why over-indexed interests are more valuable to you, and how we discover them. Why is over-indexing useful? Over-indexing helps identify those unique or special interests that your specific group of influencers are more inclined to gravitate towards. Identifying these interests allows for more precise targeting to that group, resulting in more bang for your buck. For example, CNN may be a top interest for a particular group of...

What Volkswagen Can Teach You About Values-Based Marketing

(originally published in Entrepreneur.com) Some of this year’s Super Bowl commercials focused on tugging at viewers’ heartstrings, challenging stereotypes and trying to make the world a better place — and for good reason. Some companies know that to build an enduring business, they should stand by core values. Few companies are quite as adept at maintaining and communicating their values as Volkswagen. Beginning in the 1930s, Volkswagen (whose name literally means “people’s car” in German) aimed to empower the everyman to own and drive a car. This idea was radically nonconformist in an age when companies only produced luxury cars for...

Are You Thinking of Your Customers When You Pitch?

By Jack Holt, Mattr CEO Sales are a big part of my everyday job, and since my company sells predominantly to marketers, I talk to people that fill many different marketing roles. Of all the different types of marketers, though, PR people have really stood out to me. They have a difficult job. Given their focus on media relations, they have additional audiences that they have to consider every single day beyond the people they’re selling products or services to. While other types of marketers are able to concentrate on only the customer, PR people have to think more...

New at Mattr: Top Vine Influencers

Vine is wildly popular and growing fast, with over 40 million users and 1.5 billion plays of the 6-second videos per day.  The personal, creative videos are perfect for spreading brand awareness in an entertaining and engaging way, and marketers from companies like Lego, Adidas and Pizza Hut are beginning to catch on. That’s why today, we’ve announced the addition of the Top Vine influencers into our app! The Power of the Vine Influencer Top Vine influencers have accrued millions of dedicated fans, which can open up a whole new audience to marketers. More importantly, though, these ‘celebrities’ are...