The Brands that Rocked 2016 Influencer Marketing

If Influencer Marketing hadn’t already made an impact on the marketing industry in years past, it surely did in 2016. In fact, new research says that 86 percent of marketers used this strategy last year and most marketers are looking to double their investment in 2017. Let’s talk about some brands we believe rocked the 2016 Influencer Marketing space. Becca Cosmetics We’ve seen this time and time again, consumers are constantly searching “how-to” for everything and reading that ‘this trend or that’ has forever changed the beauty industry. No longer do celebrities on TV commercials or billboard ads dominate...
The Influencer Marketing Metrics That Matter in 2017

The Influencer Marketing Metrics That Matter in 2017

By now we’ve all heard the standard influencer marketing metrics that the internet claims can make or break a campaign. Referral traffic, trackable links, brand awareness metrics and engagement to name a few. But what do all of these standard metrics really mean, when you break them all down? For the newcomers to the Influencer Marketing world in 2017, what are the absolute musts for metrics when building and monitoring an influencer campaign? At Mattr, we have our own ideas about what’s important for a brand to monitor and measure before, during and even after a campaign. Some of the...

Austin Firms Handle Influencer Campaigns For Companies

(Originally posted in Austin American Statesman) In 2012, Sarah Ware founded a company called Markerly that built tools to make it easier for bloggers to share their content on social media. Ware said their widgets allowed Markerly to gather data on which bloggers were “truly influential” based on how many people were sharing their content. So Markerly had the idea of sharing this data with brands interested in working with these social media influencers. Soon, they were making more money off their influence marketing business than the widgets. Markerly, which started in San Francisco but moved its headquarters to Austin,...
Non-Paid Ways to Activate Holiday Micro Influencers

Non-Paid Ways to Activate Holiday Micro Influencers

The holiday season from Thanksgiving through New Year’s produces more sales than at any other time throughout the year. Holiday gifts, Black Friday deals, and post Christmas discounts result in consumers dropping massive amounts of cash (or credit, in many cases!). This, of course, means that the holiday season is one of the most marketed times of year. It’s also the time of year to jump on micro influencers to help spread your brand’s holiday cheer. During the holiday season, many brands, especially those who sell products through retail channels, are looking for creative ways to set themselves apart...
Two Bright Shining Stars of Influencer Marketing

Two Bright Shining Stars of Influencer Marketing

It’s no big secret just how popular Influencer Marketing has become. There are examples all over the internet of how brands and agencies are utilizing influencers to shine brighter than their competitors. Below are two examples of Mattr clients who had great success with Influencer Marketing. They used our in-depth social analysis features, our quick influencer activation and cost-per-engagement pricing model to win big! 1. Influencer Marketing: Case Study for Social Analysis- Ford Mustang Global Campaign Results: At the end of Day 1, Ford reached out to Drake to have him share a Facebook post announcing the release of the...
Mattr Connects Travel Influencers with Marketing Campaigns

Mattr Connects Travel Influencers with Marketing Campaigns

(Originally posted on Travel Massive) Carol Scott, part of our Travel Massive Austin chapter and Senior Director of Marketing at Mattr, helps brands find and hire social influencers for marketing campaigns.  Mattr helps travelers who are active on social media get hired by brands for marketing campaigns. We know we have a ton of travelers and content creators here in the Travel Massive community, so we asked Carol a few questions about how to get involved and what Mattr is all about. What inspired you to create this startup? We began our company as a social segmentation service, building an app...