The Brands that Rocked 2016 Influencer Marketing

If Influencer Marketing hadn’t already made an impact on the marketing industry in years past, it surely did in 2016. In fact, new research says that 86 percent of marketers used this strategy last year and most marketers are looking to double their investment in 2017. Let’s talk about some brands we believe rocked the 2016 Influencer Marketing space. Becca Cosmetics We’ve seen this time and time again, consumers are constantly searching “how-to” for everything and reading that ‘this trend or that’ has forever changed the beauty industry. No longer do celebrities on TV commercials or billboard ads dominate...
The Influencer Marketing Metrics That Matter in 2017

The Influencer Marketing Metrics That Matter in 2017

By now we’ve all heard the standard influencer marketing metrics that the internet claims can make or break a campaign. Referral traffic, trackable links, brand awareness metrics and engagement to name a few. But what do all of these standard metrics really mean, when you break them all down? For the newcomers to the Influencer Marketing world in 2017, what are the absolute musts for metrics when building and monitoring an influencer campaign? At Mattr, we have our own ideas about what’s important for a brand to monitor and measure before, during and even after a campaign. Some of the...